Global Toys Market Size, Trends & Growth Opportunity, By Product Type (Outdoor Sports Toys, Doll and Accessories, Construction Toys, Infant and Pre-School Toys, Games & Puzzles, and Others), By Age Group Type (as 0-3 Year, 3-5 Year,5-12 Year, and Other), By Distribution Channel (Retail, Specialty Stores, Online Stores, and Others) By Region and Forecast till 2027.
Market Overview
Global Toys Market was valued at USD $169.4 billion in 2021 which is expected to reach USD $266.2 billion by 2027 at a CAGR 7.68%. Toys and a=games are important to build motor skills, and hand-eye co-ordination of babies as well as children. Increase in per capita disposable income as well as high birth rate thereby having positive impact on market growth. Also, toys are helpful in stimulation of color, sense, texture, and sounds in babies. Toys are categorized into various age groups such as 0-3 Year, 3-5 Year,5-12 Year, and Other.
Market Drivers
Commercialization of cartoons such as Ironman, Superman, Spiderman, and Doraemon is the key driving factor which is expected to boost the global toys market growth. Increase in disposable income will have the positive impact on market growth. Increase in demand for smart toys is expected to fuel the market growth.  Also, high birth rate with rising income is an opportunity to grow toys market across the world. Launch of educational gaming   toys such as puzzles which is expected to drive the market during this forecast period. 
Market Restraints
However, lack of other hobbies and poor academic performance are the restarting factors which are expected to hamper the global toys market growth. Also, rise in counterfeit products will affect the market growth.
Market Segmentation
Global Toys Market is segmented into product type such as Outdoor Sports Toys, Doll and Accessories, Construction Toys, Infant and Pre-School Toys, Games & Puzzles, and Others, by age group such as 0-3 Year, 3-5 Year,5-12 Year, and Other. Further, market is segmented into distribution channel such as Retail, Specialty Stores, Online Stores, and Others.
Also, Global Toys Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Market Key Players
Various key players are discussed in this report such as Lego Group, Mattel Inc, Bandai Namco Holdings Inc., Takara Tomy Co.Ltd, Hasbro Inc, MEGA Bloks, Monster High, Masked Rider, My Little Pony, and TOMICA
Market Taxonomy
By Product Type
• Outdoor Sports Toys
• Doll and Accessories
• Construction Toys
• Infant and Pre-School Toys
• Games & Puzzles
• Others
By Age Group
• 0-3 Year
• 3-5 Year
• 5-12 Year
• Other
By Distribution Channel
• Retail
• Specialty Stores
• Online Stores
• Others
By Region 
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

Global Toys Market 
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Toys Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Toys Market, By Product Type
5.1 Y-o-Y Growth Comparison, By Product Type 
5.2 Global Toys Market Share Analysis, By Product Type 
5.3 Global Toys Market Size and Forecast, By Product Type
5.3.1 Outdoor Sports Toys
5.3.2Doll and Accessories
5.3.3Construction Toys
5.3.4 Infant and Pre-school Toys
5.3.5 Games & Puzzles
5.3.6Others
6 Global Toys Market, By Age Group
6.1 Y-o-Y Growth Comparison, By Age Group
6.2 Global Toys Market Share Analysis, By Age Group
6.3 Global Toys Market Size and Forecast, By Age Group
6.3.1 0-3 Year
 6.3.2 3-5 Year
6.3.3 5- 12 Year
6.3.4 Others
7 Global Toys Market, By Distribution Channel
7.1 Y-o-Y Growth Comparison, By Distribution Channel
7.2 Global Toys Market Share Analysis, By Distribution Channel
7.3 Global Toys Market Size and Forecast, By Distribution Channel
7.3.1 Retail
7.3.2 Speciality Stores
7.3.3Online Stores
7.3.4 Others
8Global Toys Market, By Region
8.1 Global Toys Market Share Analysis, By Region
8.2 Global Toys Market Share Analysis, By Region
8.3 Global Toys Market Size and Forecast, By Region
9 North America Toys Market Analysis and Forecast (2022 – 2027)
9.1 Introduction
9.2 North America Toys Market Share Analysis, By Product Type
9.3 North America Toys Market Size and Forecast, By Age Group
9.4 North America Toys Market Size and Forecast, By Distribution Channel
9.5 North America Toys Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10Europe Toys Market Analysis and Forecast (2022 – 2027)
10.1 Introduction
10.2 Europe Toys Market Share Analysis, By Product Type 
10.3 Europe Toys Market Size and Forecast, By Age Group 
10.4 Europe Toys Market Size and Forecast, By Distribution Channel
10.5 Europe Toys Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.54. Rest of Europe
11Asia Pacific Toys Market Analysis and Forecast (2022 – 2027)
11.1 Introduction
11.2 Asia Pacific Toys Market Share Analysis, By Product Type 
11.3 Asia Pacific Toys Market Size and Forecast, By Age Group 
11.4 Asia Pacific Toys Market Size and Forecast, By Distribution Channel
11.5 Asia Pacific Toys Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4. Rest of Asia Pacific
12Latin America Toys Market Analysis and Forecast (2022 – 2027)
12.1 Introduction
12.2 Latin America Toys Market Share Analysis, By Product Type 
12.3 Latin America Toys Market Size and Forecast, By Age Group 
12.4 Latin America Toys Market Size and Forecast, By Distribution Channel
12.5 Latin America Toys Market Size and Forecast, Country
12.5.1 Brazil
12.5.2 Rest Of Latin America
13 Middle East Toys Market Analysis and Forecast (2022 – 2027)
13.1 Introduction
13.2 Middle East Toys Market Share Analysis, By Product Type 
13.3 Middle East Toys Market Size and Forecast, By Age Group 
13.4 Middle East Toys Market Size and Forecast, By Distribution Channel
13.5 Middle East Toys Market Size and Forecast, By Country
13.5.1 South Africa
13.5.2 Saudi Arabia
13.5.3 UAE
13.5.4 Kuwait
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15Company Profiles
15.1 Lego Group
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Mattel Inc
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 Bandai Namco Holdings Inc
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Takara Tomy Co.Ltd
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Hasbro Inc
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 MEGA Bloks
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Monster High
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies 
15.8 Masked Rider,
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies 
15.9 My Little Pony
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies 
15.10 TOMICA
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies