Global Toys & Games Market Size, Share & Trends Analysis Report, By Product (Electronic Games, Outdoor & Sport Toys, Dolls, Preschool Toys, Games & Puzzles, and Others) By Application (Up to 0-8 years, 9-15 years, 15 years & above) and By Region, And Segment Forecasts, Till – 2030.

Market Overview

According to Intellistic Research, the global toys & games market estimated at USD 320.60 billion in 2022 and will expand at a compound annual growth rate (CAGR) of 5.32% from 2023 to 2030. The games market is expanding because of rising disposable income as well as the presence of millennials and Generation Z. In several nations, the largest sales were of middle-range games and toys.

Toys & Games Market Dynamics: Key Drivers & Restraints

Continuous technological advancements

The sector for games and toys is always changing, mostly due to the rapid growth of technology. This revolutionary force has not only transformed the way games and toys are created and played with, but it has also profoundly impacted how people view and interact with them. Furthermore, the play experience has reached previously unheard-of levels because to the incorporation of cutting-edge technology like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). Immersion storytelling has been made possible by AR and VR, allowing kids to engage with their favorite characters and stories in three-dimensional settings.

Seasonal Demand & short lifespan may hamper market growth.

Factors impeding the product's market growth include the short lifespan of items and collectibles, as well as seasonal demand.

How are Segments Performing in the Global Toys & Games Market?

Toys & Games Product Segment Breakdown

According to Intellistic Research, the Toys & Games market by Product is segmented into Electronic Games, Outdoor & Sport Toys, Dolls, Preschool Toys, Games & Puzzles, and Others.

Toys & Games Application Segment Breakdown

According to Intellistic Research, based on Application, the market is bifurcated into Up to 0-8 years, 9-15 years, 15 years & above.

Toys & Games Geographic Exploration

According to Intellistic Research, the APAC region is predicted to dominate the market due to the presence of more than half of the world's population and the economies of nations like China and India expanding, there are abundant chances for market expansion in this area. Other regions competing in the market are North America, Europe, Middle East and Africa and Latin America respectively.

Noticeable Players Functioning in The Global Toys & Games Market Include:

• Bandai Namco Holdings Inc.

• Konami Holdings Corp.

• Hasbro

• Mattel, Inc.

• JAKKS Pacific, Inc.

• Playmates Toys Ltd

• Sanrio Company, Ltd

• The LEGO Group

• VTech Holdings Ltd.

• Dream International Ltd.

KEY BREAKDOWN: Toys & Games Market

By Product

• Electronic Games

• Outdoor & Sport Toys

• Dolls

• Preschool Toys

• Games & Puzzles

• Others

By Application

• Up to 0-8 years

• 9-15 years

• 15 years & above

Geographical Exploration:

• North America

o The USA

o Canada

o Mexico

• Europe

o Germany

o France

o UK

o Italy

o Spain

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Southeast Asia

o Rest of Asia Pacific

• Latin America

o Brazil

o Argentina

o Rest of Latin America

• Middle East and Africa

o GCC Countries

o South Africa

o Rest of MEA

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Global Toys & Games Market TOC:

1. Research Methodology

1.1. Global Toys & Games Market Snapshot, 2023 and 2030

1.2. Data Mining

1.3. Validation

1.4. Primary Interviews

1.5. List of Data Sources

1.6. Future Market Projections

1.7. Industry Developments and Key Market Events

2. Executive Summary

3. Market Overview

3.1. Market Scope and Definition

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunity

3.2.4. Challenges

3.2.5. Cumulative Impact due to Recent Energy Crisis

3.2.6. Cumulative Impact due to Nearing Economic Downturn

3.2.7. Post Covid-19 World Supply & Demand Conditions

3.2.8. Cumulative Impact of Russia-Ukraine Conflict

3.2.9. Key Trends

3.3. Toys & Games Market: Value Chain

3.3.1. List of Product Supplier

3.3.2. List of Manufacturers

3.3.3. List of Applications

3.4. Porter Five Force’s Analysis

3.5. Regulatory and Technology Landscape

4. Global Toys & Games Market Outlook: Forecast (2023 – 2030)

4.1. Key Highlights

4.1.1. Market Size and Y-o-Y Growth

4.1.2. Absolute $ Opportunity

4.2. Market Size (US$ Mn) Analysis and Forecast

4.2.1. Current Market Size Forecast, 2023–2030

4.3. Global Toys & Games Market Outlook: Product

4.3.1. Introduction / Key Findings

4.3.2. Market Size (US$ Mn) and Forecast Product, 2023 – 2030

4.3.2.1.1. Electronic Games

4.3.2.1.2. Outdoor & Sport Toys

4.3.2.1.3. Dolls

4.3.2.1.4. Preschool Toys

4.3.2.1.5. Games & Puzzles

4.3.2.1.6. Others

4.4. Global Toys & Games Market Outlook: Application

4.4.1. Introduction / Key Findings

4.4.2. Market Size (US$ Mn) and Forecast By Application, 2023 – 2030

4.4.2.1.1. Up to 0-8 years

4.4.2.1.2. 9-15 years

4.4.2.1.3. 15 years & above

5. Global Toys & Games Market Outlook: Region

5.1. Key Highlights

5.2. Market Size (US$ Mn) and Forecast By Region, 2023 – 2030

5.2.1. North America

5.2.2. Europe

5.2.3. Asia Pacific

5.2.4. Latin America

5.2.5. Middle East & Africa (MEA)

6. North America Toys & Games Market Outlook: Forecast (2023 – 2030)

6.1. Key Highlights

6.2. Pricing Analysis

6.3. Market Size (US$ Mn) and Analysis By Market, 2023 – 2022

6.3.1. By Country

6.3.2. By Product

6.3.3. By Application

6.4. Market Size (US$ Mn) and Forecast By Country, 2023 – 2030

6.4.1. U.S.

6.4.2. Canada

6.4.3. Mexico

6.5. Market Size (US$ Mn) and Forecast By Product, 2023 – 2030

6.5.1. Electronic Games

6.5.2. Outdoor & Sport Toys

6.5.3. Dolls

6.5.4. Preschool Toys

6.5.5. Games & Puzzles

6.5.6. Others

6.6. Market Size (US$ Mn) and Forecast By Application, 2023 – 2030

6.6.1. Up to 0-8 years

6.6.2. 9-15 years

6.6.3. 15 years & above

7. Europe Toys & Games Market Outlook: Forecast (2023 – 2030)

7.1. Key Highlights

7.2. Pricing Analysis

7.3. Market Size (US$ Mn) and Analysis By Market, 2023 – 2030

7.3.1. By Country

7.3.2. By Product

7.3.3. By Application

7.4. Market Size (US$ Mn) and Forecast By Country, 2023 – 2030

7.4.1. Germany

7.4.2. France

7.4.3. U.K.

7.4.4. Russia

7.4.5. Italy

7.4.6. Spain

7.4.7. Rest of Europe

7.5. Market Size (US$ Mn) and Forecast By Product, 2023 – 2030

7.5.1. Electronic Games

7.5.2. Outdoor & Sport Toys

7.5.3. Dolls

7.5.4. Preschool Toys

7.5.5. Games & Puzzles

7.5.6. Others

7.6. Market Size (US$ Mn) and Forecast By Application, 2023 – 2030

7.6.1. Up to 0-8 years

7.6.2. 9-15 years

7.6.3. 15 years & above

8. Asia Pacific Toys & Games Market Outlook: Forecast (2023 – 2030)

8.1. Key Highlights

8.2. Pricing Analysis

8.3. Market Size (US$ Mn) and Analysis By Market, 2023 – 2030

8.3.1. By Country

8.3.2. By Product

8.3.3. By Application

8.4. Market Size (US$ Mn) and Forecast By Country, 2023 – 2030

8.4.1. China

8.4.2. Japan

8.4.3. India

8.4.4. South Korea

8.4.5. Australia

8.4.6. New Zealand

8.4.7. Singapore

8.4.8. Malaysia

8.4.9. Rest of Asia

8.5. Market Size (US$ Mn) and Forecast By Product, 2023 – 2030

8.5.1. Electronic Games

8.5.2. Outdoor & Sport Toys

8.5.3. Dolls

8.5.4. Preschool Toys

8.5.5. Games & Puzzles

8.5.6. Others

8.6. Market Size (US$ Mn) and Forecast By Application, 2023 – 2030

8.6.1. Up to 0-8 years

8.6.2. 9-15 years

8.6.3. 15 years & above

9. Latin America Toys & Games Market Outlook: Forecast (2023 – 2030)

9.1. Key Highlights

9.2. Pricing Analysis

9.3. Market Size (US$ Mn) and Analysis By Market, 2023 – 2030

9.3.1. By Country

9.3.2. By Product

9.3.3. By Application

9.4. Market Size (US$ Mn) and Forecast By Country, 2023 – 2030

9.4.1. Brazil

9.4.2. Argentina

9.4.3. Colombia

9.4.4. Peru

9.4.5. Chile

9.4.6. Venezuela

9.4.7. Rest of Latin America

9.5. Market Size (US$ Mn) and Forecast By Product, 2023 – 2030

9.5.1. Electronic Games

9.5.2. Outdoor & Sport Toys

9.5.3. Dolls

9.5.4. Preschool Toys

9.5.5. Games & Puzzles

9.5.6. Others

9.6. Market Size (US$ Mn) and Forecast By Application, 2023 – 2030

9.6.1. Up to 0-8 years

9.6.2. 9-15 years

9.6.3. 15 years & above

10. Middle East & Africa Toys & Games Market Outlook: Forecast (2023 – 2030)

10.1. Key Highlights

10.2. Pricing Analysis

10.3. Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2023 – 2030

10.3.1. By Country

10.3.2. By Product

10.3.3. By Application

10.4. Market Size (US$ Mn) and Forecast By Country, 2023 – 2030

10.4.1. Saudi Arabia

10.4.2. UAE

10.4.3. Egypt

10.4.4. Kuwait

10.4.5. South Africa

10.4.6. Rest of Middle East & Africa

10.5. Market Size (US$ Mn) and Forecast By Product, 2023 – 2030

10.5.1. Electronic Games

10.5.2. Outdoor & Sport Toys

10.5.3. Dolls

10.5.4. Preschool Toys

10.5.5. Games & Puzzles

10.5.6. Others

10.6. Market Size (US$ Mn) and Forecast By Application, 2023 – 2030

10.6.1. Up to 0-8 years

10.6.2. 9-15 years

10.6.3. 15 years & above

11. Competition Analysis

11.1. Market Share Analysis Of Top Vendors

11.2. Market Structure

11.2.1. Competition Intensity Mapping By Market

11.2.2. Competition Dashboard

11.2.3. Key Development Strategies

11.3. Company Profiles

11.3.1. Bandai Namco Holdings Inc.

11.3.1.1. Overview

11.3.1.2. Offerings

11.3.1.3. Business Segment & Geographic Overview

11.3.1.4. Key Financials

11.3.1.5. Key Market Developments

11.3.1.6. Key Market Strategy

11.3.2. Konami Holdings Corp.

11.3.3. Hasbro

11.3.4. Mattel, Inc.

11.3.5. JAKKS Pacific, Inc.

11.3.6. Playmates Toys Ltd

11.3.7. Sanrio Company, Ltd

11.3.8. The LEGO Group

11.3.9. VTech Holdings Ltd.

11.3.10. Dream International Ltd.