Global Teeth Whitening Market Size, Trends, and Growth Opportunity, By Product (Whitening Toothpaste, Whitening Gels, and Strips, White Light Teeth Whitening Device, Other), By Composition (Bleaching Agent, Non-Bleaching Agents), By Application (In-Office, At-Home), By Distribution Channel (Offline Sales, Online Sales), By Region and Forecast to 2030.
Global Teeth Whitening Market 
The Global Teeth Whitening Market was valued at USD 8.2 billion in 2022 and is expected to expand to USD 12.88 billion by 2030, at a CAGR of 5.10% during the forecast period 2023-2030.
Teeth whitening is a process that lightens the color of teeth. The whitening process can be done by physical removal of the stain or a chemical reaction to lighten the tooth color. Bleaching here refers to the chemical degradation of chromogens. Tooth whitening is a very productive way of lightening the natural color of teeth without extracting any of the tooth surfaces. It cannot make a complete color change, but it may lighten the in-operation shade.
Market Drivers
The increase in social media effect is playing a very essential role in influencing at-home teeth whitening procedures. In 2019, according to a Forbes article, approx. 6% of the influencers who provide product & service suggestions boost 45% of social influence, further enhancing the teeth whitening market. Thus, these factors increase the demand for the global teeth whitening market, boosting market growth.
Furthermore, the rising popularity of cosmetic orthodonture, the evolution of medical tourism of dental treatment, and the launch of multiple government initiatives for public oral health care are a few growth factors for the market. 
Market Restraints
Various effects are related to teeth whitening products. Local effects can occur on the oral mucosa and dental tissues during whitening, such as pulp sensitivity, the release of selected components of dental restorative materials, cervical resorption, and alteration of the enamel surface. Thus, these factors restrain market growth.  
Market Segmentation
The global teeth whitening market is segmented into product, composition, application, distribution channel, and region.
Based on product, the global teeth whitening market is segmented into whitening toothpaste, whitening gels, and strips, white light teeth whitening device, and others.
Based on composition, the global teeth whitening market is segmented into bleaching agents and non-bleaching agents.
Based on application, the global teeth whitening market is segmented into in-office and at-home.
Further, based on distribution channels, the market is segmented into channel offline sales and online sales.
Regional Analysis
The global teeth whitening market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The North American region is expected to dominate the global teeth whitening market during the forecast period of 2030 due to the well-developed and enhanced healthcare infrastructure, rising number of surgical procedures, and a higher rate of surgical site infections. Additionally, increasing healthcare expenditure is a main factor in the market's growth.
The Asia-Pacific region will significantly grow during the forecast period owing to the rising development in the healthcare infrastructure, and the growing burden of chronic diseases. Also, increasing government initiatives to promote disposable teeth whitening will boost market growth in the region.
Key Players
Various key players are discussed in the global teeth whitening market report including; Colgate Palmolive, GlaxoSmithKline Plc, Johnson & Johnson, Procter & Gamble, Brodie & Stone, Unilever, Church & Dwight Co., CCA Industries, Inc, Beaming White, LLC., Colgate-Palmolive Company, Himalaya Wellness Company, and Others.
For instance, in 2020, Wellness, a manufacturer of personal care products, launched an all-natural whitening toothpaste that does not contain fluoride and glycerin but includes calcium carbonate, peppermint, stevia leaf, and green tea leaf extract.
Market Taxonomy
By Product
•        Whitening Toothpaste
•        Whitening Gels and Strips
•        White Light Teeth Whitening Device
•        Other
By Composition
•        Bleaching Agent
•        Non-Bleaching Agents
By Application
•        In-Office
•        At-Home
By Distribution Channel
•        Offline Sales
•        Online Sales
By Region
•        North America
•        Latin America
•        Europe
•        Asia Pacific
•        Middle East & Africa

Global Teeth Whitening Market
1 Introduction
1.1 Objective of the Study
1.2 Market Definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Teeth Whitening Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact Due To Recent Energy Crisis
4.2.5 Cumulative Impact Due Nearing Economic Downturn
4.2.6 Post-Covid-19 World Supply and Demand Conditions
4.2.7 Cumulative Impact Of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Teeth Whitening Market, By Product
5.1 Y-o-Y Growth Comparison, By Product
5.2 Global Teeth Whitening Market Share Analysis, By Product
5.3 Global Teeth Whitening Market Size and Forecast, By Product
5.3.1 Whitening Toothpaste
5.3.2 Whitening Gels and Strips
5.3.3 White Light Teeth Whitening Device
5.3.4 Other
6 Global Teeth Whitening Market, By Composition
6.1 Y-o-Y Growth Comparison, By Composition
6.2 Global Teeth Whitening Market Share Analysis, By Composition
6.3 Global Teeth Whitening Market Size and Forecast, By Composition
6.3.1 Bleaching Agent
6.3.2 Non-Bleaching Agents
7 Global Teeth Whitening Market, By Application
7.1 Y-o-Y Growth Comparison, By Application
7.2 Global Teeth Whitening Market Share Analysis, By Application
7.3 Global Teeth Whitening Market Size and Forecast, By Application
7.3.1 In-Office
7.3.2 At-Home
8 Global Teeth Whitening Market, By Distribution Channel
8.1 Y-o-Y Growth Comparison, By Distribution Channel
8.2 Global Teeth Whitening Market Share Analysis, By Distribution Channel
8.3 Global Teeth Whitening Market Size and Forecast, By Distribution Channel
8.3.1 Offline Sales
8.3.2 Online Sales
9 Global Teeth Whitening Market, By Region
9.1 Global Teeth Whitening Market Share Analysis, By Region
9.2 Global Teeth Whitening Market Share Analysis, By Region
9.3 Global Teeth Whitening Market Size and Forecast, By Region
10 North America Teeth Whitening Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 North America Teeth Whitening Market Share Analysis, By Product
10.3 North America Teeth Whitening Market Size and Forecast, By Composition
10.4 North America Teeth Whitening Market Size and Forecast, By Application
10.5 North America Teeth Whitening Market Size and Forecast, By Distribution Channel
10.6 North America Teeth Whitening Market Size and Forecast, By Country
10.6.1 U.S.
10.6.2 Canada
10.6.3 Mexico
11 Europe Teeth Whitening Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Europe Teeth Whitening Market Share Analysis, By Product
11.3 Europe Teeth Whitening Market Size and Forecast, By Composition
11.4 Europe Teeth Whitening Market Size and Forecast, By Application
11.5 Europe Teeth Whitening Market Size and Forecast, By Distribution Channel
11.5 Europe Teeth Whitening Market Size and Forecast, By Country
11.6.1 Germany
11.6.2 France
11.6.3 UK
11.6.4 Rest of Europe
12 Asia Pacific Teeth Whitening Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Asia Pacific Teeth Whitening Market Share Analysis, By Product
12.3 Asia Pacific Teeth Whitening Market Size and Forecast, By Composition
12.4 Asia Pacific Teeth Whitening Market Size and Forecast, By Application
12.5 Asia Pacific Teeth Whitening Market Size and Forecast, By Distribution Channel
12.6 Asia Pacific Teeth Whitening Market Size and Forecast, By Country
12.6.1 China        
12.6.2 Japan
12.6.3 India
12.6.4 Rest of Asia Pacific
13 Latin America Teeth Whitening Market Analysis and Forecast (2023-2030)
13.1 Introduction
13.2 Latin America Teeth Whitening Market Share Analysis, By Product
13.3 Latin America Teeth Whitening Market Size and Forecast, By Composition
13.4 Latin America Teeth Whitening Market Size and Forecast, By Application
13.5 Latin America Teeth Whitening Market Size and Forecast, By Distribution Channel
13.6 Latin America Teeth Whitening Market Size and Forecast, Country
13.6.1 Brazil
13.6.2 Rest of Latin America
14 Middle East Teeth Whitening Market Analysis and Forecast (2023-2030)
14.1 Introduction
14.2 Middle East Teeth Whitening Market Share Analysis, By Product
14.3 Middle East Teeth Whitening Market Size and Forecast, By Composition
14.4 Middle East Teeth Whitening Market Size and Forecast, By Application
14.5 Middle East Teeth Whitening Market Size and Forecast, By Distribution Channel
14.6 Middle East Teeth Whitening Market Size and Forecast, By Country
14.6.1 Saudi Arabia
14.6.2 UAE
14.6.3 Egypt
14.6.4 Kuwait
14.6.5 South Africa
15 Competitive Analysis
15.1 Competition Dashboard
15.2 Market Share Analysis of Top Vendors
15.3 Key Development Strategies
16 Company Profiles
16.1 Colgate Palmolive
16.1.1 Overview
16.1.2 Offerings
16.1.3 Key Financials
16.1.4 Business Segment & Geographic Overview
16.1.5 Key Market Developments
16.1.6 Key Strategies
16.2 GlaxoSmithKline Plc
16.2.1 Overview
16.2.2 Offerings
16.2.3 Key Financials
16.2.4 Business Segment & Geographic Overview
16.2.5 Key Market Developments
16.2.6 Key Strategies
16.3 Johnson & Johnson
16.3.1 Overview
16.3.2 Offerings
16.3.3 Key Financials
16.3.4 Business Segment & Geographic Overview
16.3.5 Key Market Developments
16.3.6 Key Strategies
16.4 Procter & Gamble
16.4.1 Overview
16.4.2 Offerings
16.4.3 Key Financials
16.4.4 Business Segment & Geographic Overview
16.4.5 Key Market Developments
16.4.6 Key Strategies
16.5 Brodie & Stone
16.5.1 Overview
16.5.2 Offerings
16.5.3 Key Financials
16.5.4 Business Segment & Geographic Overview
16.5.5 Key Market Developments
16.5.6 Key Strategies
16.6 Unilever 
16.6.1 Overview
16.6.2 Offerings
16.6.3 Key Financials
16.6.4 Business Segment & Geographic Overview
16.6.5 Key Market Developments
16.6.6 Key Strategies
16.7 Church & Dwight Co.
16.7.1 Overview
16.7.2 Offerings
16.7.3 Key Financials
16.7.4 Business Segment & Geographic Overview
16.7.5 Key Market Developments
16.7.6 Key Strategies        
16.8 CCA Industries, Inc.
16.8.1 Overview
16.8.2 Offerings
16.8.3 Key Financials
16.8.4 Business Segment & Geographic Overview
16.8.5 Key Market Developments
16.8.6 Key Strategies
16.9 Beaming White LLC.
16.9.1 Overview
16.9.2 Offerings
16.9.3 Key Financials
16.9.4 Business Segment & Geographic Overview
16.9.5 Key Market Developments
16.9.6 Key Strategies
16.10 Colgate-Palmolive Company
16.10.1 Overview
16.10.2 Offerings
16.10.3 Key Financials
16.10.4 Business Segment & Geographic Overview
16.10.5 Key Market Developments
16.10.6 Key Strategies