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Global Short Message Service (SMS) Marketing Market Size, Trends and Growth Opportunity, By Component (Software, Services), By Enterprise Size (Small and Medium Enterprises (SMEs), Large Enterprises), By Deployment Type (SaaS, On-Premises), By Terminal Type (Mobile-Based, Desktop-Based), By Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, Personalize SMS), By End User (Advertising and Event Management, Banking, Financial Services and Insurance (BFSI), Cab Aggregator, Media and Entertainment, Retail, Hotels and Resorts, Others), By Region and forecast till 2027.


Report ID : IR100639 | Industries : Automotive and Transportation | Published On :November 2024 | Page Count : 4

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  • Global Short Message Service (SMS) Marketing Market Size, Trends and Growth Opportunity, By Component (Software, Services), By Enterprise Size (Small and Medium Enterprises (SMEs), Large Enterprises), By Deployment Type (SaaS, On-Premises), By Terminal Type (Mobile-Based, Desktop-Based), By Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, Personalize SMS), By  End User (Advertising and Event Management, Banking, Financial Services and Insurance (BFSI), Cab Aggregator, Media and Entertainment, Retail, Hotels and Resorts, Others), By Region and forecast till 2027.

     

    Global Short Message Service (SMS) Marketing Market 
    Global Short Message Service (SMS) Marketing Market was valued at USD 64489.20 million in 2021 and is slated to reach at USD 84904.89 million by 2027 at a CAGR of 3.8 % from 2022-2027.
    Short message service marketing (SMS) is a technique used by businesses to give permission-based text messaging. This is used in conjunction with product promotion. Short message service marketing, commonly known as text messaging, is popular since it allows different businesses to promote their products/services in order to optimise sales. It primarily incorporates current happenings, as well as offering coupons, special deals, and related information to consumers via text texts.

     

    Market Drivers
    The emergence of AI for analysing customer data to produce customised promotional messages is also anticipated to increase demand for short messaging service (SMS) marketing. Artificial intelligence (AI) is used to develop content, optimise delivery, increase consumer engagement, and decrease the cost and turnaround time for responses. Although they are not frequently used, AI-enabled technologies are supported by some businesses' applications. For instance, IBM Corporation's new Watson Marketing solution uses an AI-powered content management system to enhance customer communications. Short messaging service (SMS) marketing industry leaders provide creative methods to draw in more customers. As an illustration, TextMagic Ltd. provides SMS API to customers, allowing them to integrate text messaging with their current business software or application. This enables customers to send messages without going to a vendor portal. It is anticipated that increased competition in the industry and a higher rate of market expansion will result from improvements in services and product innovation along with cost-cutting measures.
    The industry is expected to expand significantly as a result of more people having access to the internet and smartphones becoming more commonplace worldwide. A study by the Internet Innovation Alliance estimates that there were 208.2 million smartphones in use in the United States in 2016 and that figure would increase to 270.7 million by 2021. Similarly, according to research from the U.S. Pew Research Center, 81% of Americans own a smartphone, while 96% of individuals in the U.S. had a cell phone as of February 2019. According to analysis, text messages have a greater open rate because individuals frequently check their cellphones or mobile devices and open messages as soon as they are received. As a result, the growing use of smartphones is anticipated to open up attractive potential for the growth of the short message service (SMS) marketing Market

     

    Market Restraints
    The availability of constrained messaging space makes it difficult for the short message service (SMS) marketing business to expand. Because there is a character limit of 160 for messages, the SMS must be concise, clear, and to the point. Long messages exceed the character restriction, which divides the message into multiple smaller ones. Due to the fact that it is no longer appealing to the consumer, the impact on them is lessened.

     

    Market Segmentation
    Global Short Message Service (SMS) Marketing Market is segmented into Component, Enterprise Size, Deployment Type, Terminal Type, Type of SMS, End-User. By Component Type such as Software, Services. By Enterprise Size such as Small and Medium Enterprises (SMEs), Large Enterprises. By Deployment Type such as SaaS, On-Premises. By Terminal type such as Mobile-Based, Desktop-Based. By Type of SMS such as Transactional SMS, Promotional SMS, Alert SMS, Personalize SMS. By End-User such as Advertising and Event Management, Banking, Financial Services and Insurance (BFSI), Cab Aggregator, Media and Entertainment, Retail, Hotels and Resorts, Others.

     

    Regional Analysis
    Global Short Message Service (SMS) Marketing Market is segmented into five regions North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.  North America currently holds a lion's share of the short messaging service (SMS) marketing market in terms of revenue and market share around here, due to the use of marketing services by both small and large businesses, as well as medium-sized and large organisations. The region with the highest projected compound annual growth rate is still expected to be Asia-Pacific. This is a result of increased smartphone usage and greater internet access in this area.

     

    Key Players
    This report includes a list of numerous Key Players, namely Oracle (U.S.), IBM (U.S.), Salesforce, Inc. (U.S.), Agile CRM (U.S.), Bitrix24 (U.S.), Celerity Systems (Pty) Ltd (U.K.), ClickSend (Australia), directSMS (Australia), Dove Soft Pvt Ltd (India), Exotel Techcom Pvt. Ltd (India).

     

    Market Taxonomy

    By Component
    •    Software
    •    Services

     

    By Enterprise Size
    •    Small and Medium Enterprises (SMEs)
    •    Large Enterprises

     

    By Deployment Type
    •    SaaS
    •    On-Premises

     

    By Terminal Type
    •    Mobile-Based
    •    Desktop-Based

     

    By Type of SMS
    •    Transactional SMS
    •    Promotional SMS
    •    Alert SMS
    •    Personalize SMS

     

    By End User
    •    Advertising and Event Management, Banking
    •    Financial Services and Insurance (BFSI)
    •    Cab Aggregator
    •    Media and Entertainment
    •    Retail, Hotels and Resorts
    •    Others

     

    By Region
    •    North America
    •    Latin America
    •    Europe
    •    Asia Pacific
    •    Middle East & Africa.
     

    Global Short Message Service (SMS) Marketing Market
    1 Introduction    
    1.1 Objective of the Study
    1.2 Market definition
    1.3 Market Scope
    2 Research Methodology
    2.1 Data Mining
    2.2 Validation
    2.3 Primary Interviews
    2.4 List of Data Sources
    3 Executive Summary
    4 Global Short Message Service (SMS) Marketing Market Outlook
    4.1 Overview
    4.2 Market Dynamics
    4.2.1 Drivers
    4.2.2 Restraints
    4.2.3 Opportunities
    4.3 Porters Five Force Model
    4.4 Value Chain Analysis
    5 Global Short Message Service (SMS) Marketing Market, By Component
    5.1 Y-o-Y Growth Comparison, By Component
    5.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Component
    5.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Component
    5.3.1 Software
    5.3.2 Services
    6 Global Short Message Service (SMS) Marketing Market, By Enterprise Size
    6.1 Y-o-Y Growth Comparison, By Enterprise Size
    6.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Enterprise Size
    6.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size
    6.3.1 Small and Medium Enterprises (SMEs)
    6.3.2 Large Enterprises
    7 Global Short Message Service (SMS) Marketing Market, By Deployment Type
    7.1 Y-o-Y Growth Comparison, By Deployment Type
    7.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Deployment Type
    7.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
    7.3.1 SaaS
    7.3.2 On-Premises
    8 Global Short Message Service (SMS) Marketing Market, By Terminal Type
    8.1 Y-o-Y Growth Comparison, By Terminal Type
    8.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Terminal Type
    8.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type 
    8.3.1 Mobile-Based
    8.3.2 Desktop-Based
    9 Global Short Message Service (SMS) Marketing Market, By Type of SMS
    9.1 Y-o-Y Growth Comparison, By Type of SMS
    9.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Type of SMS
    9.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
    9.3.1 Transactional SMS
    9.3.2 Promotional SMS
    9.3.3 Alert SMS
    9.3.4 Personalize SMS
    10 Global Short Message Service (SMS) Marketing Market, By End User
    10.1 Y-o-Y Growth Comparison, By End User
    10.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By End User
    10.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By End User
    10.3.1 Advertising and Event Management, Banking
    10.3.2 Financial Services and Insurance (BFSI)
    10.3.3 Cab Aggregator
    10.3.4 Media and Entertainment
    10.3.5 Retail, Hotels and Resorts
    10.3.6 Others
    11 Global Short Message Service (SMS) Marketing Market, By Region
    11.1 Global Short Message Service (SMS) Marketing Market Share Analysis, By Region
    11.2 Global Short Message Service (SMS) Marketing Market Share Analysis, By Region
    11.3 Global Short Message Service (SMS) Marketing Market Size and Forecast, By Region
    12 North America Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
    12.1 Introduction
    12.2 North America Short Message Service (SMS) Marketing Market Share Analysis, By Component
    12.3 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size
    12.4 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
    12.5 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
    12.6 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
    12.7 North America Short Message Service (SMS) Marketing Market Size and Forecast, By End User
    12.8 North America Short Message Service (SMS) Marketing Market Size and Forecast, By Country
    12.8.1 U.S.
    12.8.2 Canada
    12.8.3 Mexico
    13 Europe Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
    13.1 Introduction
    13.2 Europe Short Message Service (SMS) Marketing Market Share Analysis, By Component
    13.3 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size 
    13.4 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
    13.5 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
    13.6 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
    13.7 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By End User
    13.8 Europe Short Message Service (SMS) Marketing Market Size and Forecast, By Country
    13.8.1 Germany
    13.8.2 France
    13.8.3 UK
    13.8.4 Rest of Europe
    14 Asia Pacific Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
    14.1 Introduction
    14.2 Asia Pacific Short Message Service (SMS) Marketing Market Share Analysis, By Component
    14.3 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size 
    14.4 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
    14.5 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
    14.6 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
    14.7 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By End User
    14.8 Asia Pacific Short Message Service (SMS) Marketing Market Size and Forecast, By Country
    14.8.1 China    
    14.8.2 Japan
    14.8.3 India
    14.8.4 Rest of Asia Pacific
    15 Latin America Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
    15.1 Introduction
    15.2 Latin America Short Message Service (SMS) Marketing Market Share Analysis, By Component
    15.3 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size 
    15.4 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
    15.5 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
    15.6 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
    15.7 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, By End User
    15.8 Latin America Short Message Service (SMS) Marketing Market Size and Forecast, Country
    15.8.1 Brazil
    15.8.2 Rest of Latin America
    16 Middle East Short Message Service (SMS) Marketing Market Analysis and Forecast (2022-2027)
    16.1 Introduction
    16.2 Middle East Short Message Service (SMS) Marketing Market Share Analysis, By Component
    16.3 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Enterprise Size 
    16.4 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Deployment Type
    16.5 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Terminal Type
    16.6 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Type of SMS
    16.7 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By End User
    16.8 Middle East Short Message Service (SMS) Marketing Market Size and Forecast, By Country
    16.8.1 Saudi Arabia
    16.8.2 UAE
    16.8.3 Egypt
    16.8.4 Kuwait
    16.8.5 South Africa
    17 Competitive Analysis
    17.1 Competition Dashboard
    17.2 Market share Analysis of Top Vendors
    17.3 Key Development Strategies
    18 Company Profiles
    18.1 Oracle
    18.1.1 Overview
    18.1.2 Offerings
    18.1.3 Key Financials
    18.1.4 Business Segment & Geographic Overview
    18.1.5 Key Market Developments
    18.1.6 Key Strategies
    18.2. IBM 
    18.2.1 Overview
    18.2.2 Offerings
    18.2.3 Key Financials
    18.2.4 Business Segment & Geographic Overview
    18.2.5 Key Market Developments
    18.2.6 Key Strategies
    18.3 Salesforce, Inc.
    18.3.1 Overview
    18.3.2 Offerings
    18.3.3 Key Financials
    18.3.4 Business Segment & Geographic Overview
    18.3.5 Key Market Developments
    18.3.6 Key Strategies
    18.4 Agile CRM
    18.4.1 Overview
    18.4.2 Offerings
    18.4.3 Key Financials
    18.4.4 Business Segment & Geographic Overview
    18.4.5 Key Market Developments
    18.4.6 Key Strategies
    18.5 Bitrix24
    18.5.1 Overview
    18.5.2 Offerings
    18.5.3 Key Financials
    18.5.4 Business Segment & Geographic Overview
    18.5.5 Key Market Developments
    18.5.6 Key Strategies
    18.6 Celerity Systems
    18.6.1 Overview
    18.6.2 Offerings
    18.6.3 Key Financials
    18.6.4 Business Segment & Geographic Overview
    18.6.5 Key Market Developments
    18.6.6 Key Strategies
    18.7 ClickSend
    18.7.1 Overview
    18.7.2 Offerings
    18.7.3 Key Financials
    18.7.4 Business Segment & Geographic Overview
    18.7.5 Key Market Developments
    18.7.6 Key Strategies    
    18.8 directSMS
    18.8.1 Overview
    18.8.2 Offerings
    18.8.3 Key Financials
    18.8.4 Business Segment & Geographic Overview
    18.8.5 Key Market Developments
    18.8.6 Key Strategies
    18.9 Dove Soft Pvt Ltd
    18.9.1 Overview
    18.9.2 Offerings
    18.9.3 Key Financials
    18.9.4 Business Segment & Geographic Overview
    18.9.5 Key Market Developments
    18.9.6 Key Strategies
    18.10 Exotel Techcom Pvt. Ltd
    18.10.1 Overview
    18.10.2 Offerings
    18.10.3 Key Financials
    18.10.4 Business Segment & Geographic Overview
    18.10.5 Key Market Developments
    18.10.6 Key Strategies