Global Self-Service BI Market Size, Trends & Growth Opportunity By Type (Software, Services (Managed Services, and Professional Services)), By Business Function (Finance, Marketing, sales, Human Resources, and operations), By Deployment (On-Cloud, and On-premise), By Application (Risk & Compliance Management, Fraud & Security Management, Operation Management, Sales & Marketing Management, Predictive asset Maintenance, and Others), By Vertical (BFSI, Retail & E-Commerce, Telecom & IT, Government & Défense, Healthcare, Manufacturing, Media & Entertainment, Transportation & Logistics, Energy & Utilities, and Others), Regional Outlook, Competitive Market Share & Forecast, 2022 – 2027.
Global Self-Service BI Market 
Global Self-Service BI Market was valued at USD 7.13 billion in 2019 which is expected to reach USD 18.32 billion by 2027, at a CAGR 14.45% from 2022-2027.
Self-service business intelligence (BI) enables business users to analyse data and create data visualizations, BI dashboards, and various reports.
It is a form of data analytics technique which enables business users to access and work with corporate data even though they do not have background in statistical analysis, data mining, and business intelligence. Self-Service BI is a popular option as it allows a client company to do more without as much support from an IT vendor. 
Market Drivers
Rising need for In-depth competitive insights is considered as a driving factor which is expected to boost the global self-service BI market growth. Furthermore, adoption of self-service BI by small & medium size enterprises (SMEs) will have a positive impact on market growth. 
Moreover, advancements in technology such as cloud computing in the BI market will fuel the market growth. In addition to this, increase in volume data will boost the market growth during this forecast period 2027. 
Market Restraints
However, high investment costs and lack of proper data governance process are the major restraining factors which are expected to hinder the global self-service BI market growth. Also, data security and safety concerns will obstruct the market growth in future.
Market Segmentation
The Global Self-Service BI Market is segmented into type, business function, deployment, application, vertical, and region.
Based on application, the Global Self-Service BI Market is segmented into Risk & Compliance Management, Fraud & Security Management, Operation Management, Sales & Marketing Management, Predictive asset Maintenance, and Others.
Regional Analysis
The Global Self-Service BI Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East and Africa.
The North American region is expected to dominate the Self-service BI Market. This is due to technical advancement and innovation for business management analytics for their production, sales, and advances in the USA and Canada. The U.S controls this region. Its economy boasts of a highly-developed and technologically advanced services area, which accounts for nearly 80% of its output.
Market key players
Various key players are discussed into the Global Self-Service BI Market Report including: TIBCO Software Inc., RapidMiner, Inc., MapR Technologies, Inc., ALTERYX, Inc., QlikTech International AB, TABLEAU SOFTWARE, Zoho Corporation Pvt. Ltd, SAS Institute Inc, Oracle, IBM Corporation, and Domo, Inc., and Others.
For instance, in May 2019, SAP SE had announced a series of innovations to SAP S/4HANA to make it easier to add artificial intelligence and robotics, and to customize apps. This has helped companies to improve business results, automate business processes and make accurate predictions for better decisions.
Market Taxonomy
By Type
•        Software
•        Services
•        Managed Services
•        Professional Services
By Business Function
•        Finance
•        Marketing
•        Sales
•        Human Resources
•        Operations
By Deployment
•        On-Cloud
•        On-premise
By Application
•        Risk & Compliance Management
•        Fraud & Security Management
•        Operation Management
•        Sales & Marketing Management
•        Predictive asset Maintenance
•        Others
By Vertical
•        Healthcare
•        Government
•        IT & Telecom
•        BFSI
•        Retail
•        Media & Entertainment
•        Others
By Region 
•        North America
•        Latin America
•        Europe
•        Asia Pacific
•        Middle East & Africa

Global Self-Service BI Market TOC:
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Self-Service BI Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Self-Service BI Market, By Type
5.1 Y-o-Y Growth Comparison, By Type 
5.2 Global Self-Service BI Market Share Analysis, By Type 
5.3 Global Self-Service BI Market Size and Forecast, By Type
5.3.1 Software 
5.3.2 Services
5.3.2.1 Managed Services
5.3.2.2 Professional Services
6 Global Self-Service BI Market, By Business Function
6.1 Y-o-Y Growth Comparison, By Business Function
6.2 Global Self-Service BI Market Share Analysis, By Business Function
6.3 Global Self-Service BI Market Size and Forecast, By Business Function
6.3.1 Finance
6.3.2 Marketing
6.3.3 Sales
6.3.4 Human Resources
6.3.5 Operations
7 Global Self-Service BI Market, By Deployment
7.1 Y-o-Y Growth Comparison, By Deployment
7.2 Global Self-Service BI Market Share Analysis, By Deployment
7.3 Global Self-Service BI Market Size and Forecast, By Deployment
7.3.1 On-Cloud
7.3.2 On-Premise
8 Global Self-Service BI Market, By Application
8.1 Y-o-Y Growth Comparison, By Application
8.2 Global Self-Service BI Market Share Analysis, By Application
8.3 Global Self-Service BI Market Size and Forecast, By Application
8.3.1 Risk & Compliance Management
8.3.2 Fraud & Security Management
8.3.3 Operation Management
8.3.4 Sales & Marketing management
8.3.5 Predictive Asset Maintenance
8.3.6 Others
9 Global Self-Service BI Market, By Vertical
9.1 Y-o-Y Growth Comparison, By Vertical
9.2 Global Self-Service BI Market Share Analysis, By Vertical
9.3 Global Self-Service BI Market Size and Forecast, By Vertical
9.3.1 Healthcare
9.3.2 Government
9.3.3 IT & Telecom
9.3.4 BFSI
9.3.5 Retail
9.3.6 Media & Entertainment
9.3.7 Others
10 Global Self-Service BI Market, By Region
10.1 Global Self-Service BI Market Share Analysis, By Region
10.2 Global Self-Service BI Market Share Analysis, By Region
10.3 Global Self-Service BI Market Size and Forecast, By Region
11 North America Self-Service BI Analysis and Forecast (2022 – 2027)
11.1 Introduction
11.2 North America Self-Service BI Market Share Analysis, By Type
11.3 North America Self-Service BI Market Size and Forecast, By Business Function
11.4 North America Self-Service BI Market Size and Forecast, By Deployment
11.5 North America Self-Service BI Market Size and Forecast, By Application
11.6 North America Self-Service BI Market Size and Forecast, By Vertical
11.7 North America Self-Service BI Market Size and Forecast, By Country
11.7.1 U.S.
11.7.2 Canada
11.7.3 Mexico
12 Europe Self-Service BI Market Analysis and Forecast (2022 – 2027)
12.1 Introduction
12.2 Europe Self-Service BI Market Share Analysis, By Type 
12.3 Europe Self-Service BI Market Size and Forecast, By Business Function 
12.4 Europe Self-Service BI Market Size and Forecast, By Deployment
12.5 Europe Self-Service BI Market Size and Forecast, By Application
12.6 Europe Self-Service BI Market Size and Forecast, By Vertical
12.7 Europe Self-Service BI Market Size and Forecast, By Country
12.7.1 Germany
12.7.2 France
12.7.3 UK
12.7.4 Rest of Europe
13 Asia Pacific Self-Service BI Market Analysis and Forecast (2022 – 2027)
13.1 Introduction
13.2 Asia Pacific Self-Service BI Market Share Analysis, By Type 
13.3 Asia Pacific Self-Service BI Market Size and Forecast, By Business Function  
13.4 Asia Pacific Self-Service BI Market Size and Forecast, By Deployment
13.5 Asia Pacific Self-Service BI Market Size and Forecast, By Application
13.6 Asia Pacific Self-Service BI Market Size and Forecast, By Vertical
13.7 Asia Pacific Self-Service BI Market Size and Forecast, By Country
13.7.1 China
13.7.2 Japan
13.7.3 India
13.7.4 Rest of Asia Pacific
14 Latin America Self-Service BI Market Analysis and Forecast (2022 – 2027)
14.1 Introduction
14.2 Latin America Self-Service BI Market Share Analysis, By Type 
14.3 Latin America Self-Service BI Market Size and Forecast, By Business Function 
14.4 Latin America Self-Service BI Market Size and Forecast, By Deployment
14.5 Latin America Self-Service BI Market Size and Forecast, By Application
14.6 Latin America Self-Service BI Market Size and Forecast, By Vertical
14.7 Latin America Self-Service BI Market Size and Forecast, By Country
14.7.1 Brazil
14.7.2 Rest of Latin America
15 Middle East Self-Service BI Market Analysis and Forecast (2022 – 2027)
15.1 Introduction
15.2 Middle East Self-Service BI Market Share Analysis, By Type 
15.3 Middle East Self-Service BI Market Size and Forecast, By Business Function 
15.4 Middle East Self-Service BI Market Size and Forecast, By Deployment
15.5 Middle East Self-Service BI Market Size and Forecast, By Application
15.6 Middle East Self-Service BI Market Size and Forecast, By Vertical
15.7 Middle East Self-Service BI Market Size and Forecast, By Country
15.7.1 Saudi Arabia
15.7.2 UAE
15.7.3 Egypt
15.7.4 Kuwait
15.7.5 South Africa
16 Competitive Analysis
16.1 Competition Dashboard
16.2 Market share Analysis of Top Vendors
16.3 Key Development Strategies
17 Company Profiles
17.1 TIBCO Software Inc.
17.1.1 Overview
17.1.2 Offerings
17.1.3 Key Financials
17.1.4 Business Segment & Geographic Overview
17.1.5 Key Market Developments
17.1.6 Key Strategies
17.2 RapidMiner, Inc.
17.2.1 Overview
17.2.2 Offerings
17.2.3 Key Financials
17.2.4 Business Segment & Geographic Overview
17.2.5 Key Market Developments
17.2.6 Key Strategies
17.3 MapR Technologies, Inc.
17.3.1 Overview
17.3.2 Offerings
17.3.3 Key Financials
17.3.4 Business Segment & Geographic Overview
17.3.5 Key Market Developments
17.3.6 Key Strategies
17.4 ALTERYX, Inc.
17.4.1 Overview
17.4.2 Offerings
17.4.3 Key Financials
17.4.4 Business Segment & Geographic Overview
17.4.5 Key Market Developments
17.4.6 Key Strategies
17.5 QlikTech International AB
17.5.1 Overview
17.5.2 Offerings
17.5.3 Key Financials
17.5.4 Business Segment & Geographic Overview
17.5.5 Key Market Developments
17.5.6 Key Strategies
17.6 TABLEAU SOFTWARE
17.6.1 Overview
17.6.2 Offerings
17.6.3 Key Financials
17.6.4 Business Segment & Geographic Overview
17.6.5 Key Market Developments
17.6.6 Key Strategies
17.7 Zoho Corporation Pvt. Ltd.
17.7.1 Overview
17.7.2 Offerings
17.7.3 Key Financials
17.7.4 Business Segment & Geographic Overview
17.7.5 Key Market Developments
17.7.6 Key Strategies 
17.8 SAS Institute Inc.
17.8.1 Overview
17.8.2 Offerings
17.8.3 Key Financials
17.8.4 Business Segment & Geographic Overview
17.8.5 Key Market Developments
17.8.6 Key Strategies 
17.9 Oracle
17.9.1 Overview
17.9.2 Offerings
17.9.3 Key Financials
17.9.4 Business Segment & Geographic Overview
17.9.5 Key Market Developments
17.9.6 Key Strategies 
17.10 IBM Corporation
17.10.1 Overview
17.10.2 Offerings
17.10.3 Key Financials
17.10.4 Business Segment & Geographic Overview
17.10.5 Key Market Developments
17.10.6 Key Strategies