Global Online Grocery Market Size, Trends & Growth Opportunity, By Category (Fresh Products, Meat & Poultry Products, Bakery, & Breakfast & Cereals, and Beverages & Dairy Products), By Shopper (Millennials, Generation Z, Generation X, Silent Generation, and Baby Boomers), By Region and Forecast till 2027
Market Overview
Global Online Grocery Market was valued at USD $285.36 billion in 2021 which is expected to reach USD 1594.15 billion by 2027 at a CAGR 33.10%. Internet portals are used to acquire packaged and fresh goods, according to the definition of online grocery. A niche market exists. It is, nevertheless, anticipated to increase in the coming years. Currently, individuals use online platforms to purchase a variety of goods because they are easy and deliver goods to doorsteps within a certain amount of time. Customers can also keep track of their expenditures.
Market Drivers
The factors that are projected to drive the expansion of the global online grocery market include the increase in the working population, hectic schedules, and arduous commuting, which present chances for enterprises and entrepreneurs to open online grocery stores. Also, increased use of online services and increased consumer knowledge of various buying trends will benefit market expansion. The market's most desirable consumers are members of generation Z and millennials. They are the most tech-savvy users and are willing to spend more when things are delivered. Also, as COVID 19 becomes more common, more people will buy their groceries online rather than visit department stores, which will reduce their social interaction.
Market Restraints
However, concerns regarding freshness of fruits and vegetables as well as high delivery charges are the restraining factors which are expected to hamper the global online grocery market growth.
Market Segmentation
Global Online Grocery Market is segmented into category such as Fresh Products, Meat & Poultry Products, Bakery, & Breakfast & Cereals, and Beverages & Dairy Products. Further market is categorized into type of shopper such as Millenials, Generation Z, Generation X, Silent Generation, and Baby Boomers.
Also, Global Online Grocery Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Market Key Players
Various key players are discussed in this report such as My Brands Inc, Schwan Food Company, ShopFoodEx. Safeway, Inc., Wal-Mart Stores, Inc., NetGrocer.com, Inc., mySupermarket Limited, Fresh Direct, LLC., Koninklijke Ahold Delhaize N.V., and Amazon Fresh LLC
Market Taxonomy
By Category
• Fresh Products
• Meat & Poultry Products
• Bakery, & Breakfast & Cereals
• Beverages & Dairy Products
By Type of Shopper
• Millenials
• Generation Z
• Generation X
• Silent Generation
• Baby Boomers 
By Region
•  North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

Global Online Grocery Market 
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Online Grocery Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact Due to recent Energy Crisis
4.2.5 Cumulative Impact due to nearing Economic Downturn 
4.2.6 Post Covid-19 World Supply and Demand Conditions 
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Online Grocery Market, By Category
5.1 Y-o-Y Growth Comparison, By Category 
5.2 Global Online Grocery Market Share Analysis, By Category 
5.3 Global Online Grocery Market Size and Forecast, By Category
5.3.1 Fresh Products
5.3.2 Meat & Poultry Products
5.3.3 Bakery, & Breakfast, & Cereals
5.3.4 Beverages & Dairy Products
6 Global Online Grocery Market, By Type of Shopper
6.1 Y-o-Y Growth Comparison, By Type of Shopper
6.2 Global Online Grocery Market Share Analysis, By Type of Shopper
6.3 Global Online Grocery Market Size and Forecast, By Type of Shopper
6.3.1 Millenials
6.3.2Generation Z
6.3.3 Generation X
6.3.4 Silent Generation
6.3.5Baby Boomers
7Global Online Grocery Market, By Region
7.1 Global Online Grocery Market Share Analysis, By Region
7.2 Global Online Grocery Market Share Analysis, By Region
7.3 Global Online Grocery Market Size and Forecast, By Region
8 North America Online Grocery Market Analysis and Forecast (2022 – 2027)
8.1 Introduction
8.2 North America Online Grocery Market Share Analysis, By Category
8.3 North America Online Grocery Market Size and Forecast, By Type of Shopper
8.4 North America Online Grocery Market Size and Forecast, By Country
8.4.1 U.S
8.4.2 Canada
8.4.3 Mexico
9 Europe Online Grocery Market Analysis and Forecast (2022 – 2027)
9.1 Introduction
9.2 Europe Online Grocery Market Share Analysis, By Category 
9.3 Europe Online Grocery Market Size and Forecast, By Type of Shopper 
9.4 Europe Online Grocery Market Size and Forecast, By Country
9.4.1 Germany
9.4.2 France
9.4.3 UK
9.4.4. Rest of Europe
10 Asia Pacific Online Grocery Market Analysis and Forecast (2022 – 2027)
10.1 Introduction
10.2 Asia Pacific Online Grocery Market Share Analysis, By Category 
10.3 Asia Pacific Online Grocery Market Size and Forecast, By Type of Shopper 
10.4 Asia Pacific Online Grocery Market Size and Forecast, By Country
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4. Rest of Asia Pacific
11 Latin America Online Grocery Market Analysis and Forecast (2022 – 2027)
11.1 Introduction
11.2 Latin America Online Grocery Market Share Analysis, By Category 
11.3 Latin America Online Grocery Market Size and Forecast, By Type of Shopper 
11.4 Latin America Online Grocery Market Size and Forecast, By Country
11.4.1 Brazil
11.4.2 Rest Of Latin America
12 Middle East Online Grocery Market Analysis and Forecast (2022 – 2027)
12.1 Introduction
12.2 Middle East Online Grocery Market Share Analysis, By Category 
12.3 Middle East Online Grocery Market Size and Forecast, By Type of Shopper 
12.4 Middle East Online Grocery Market Size and Forecast, By Country
12.4.1 South Africa
12.4.2 Saudi Arabia
12.4.3 Kuwait
12.4.4 UAE
13 Competitive Analysis
13.1 Competition Dashboard
13.2 Market share Analysis of Top Vendors
13.3 Key Development Strategies
14 Company Profiles
15.1 My Brands Inc
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Schwan Food Company
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 ShopFoodEx. Safeway, Inc
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Wal-Mart Stores, Inc
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 NetGrocer.com, Inc.
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Fresh Direct, LLC
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Koninklijke Ahold Delhaize N.V
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Amazon Fresh LLC
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies