Global Mascara Market, Trends & Growth Opportunity, By Product Feature (Curling, Lengthening, Volumizing), By Product Type (Waterproof, Regular), By Color (Black, Brown, Others), By Region, and Forecast till 2030.
Global Mascara Market
The Global Mascara Market was valued at USD 7.94 Bn in 2022 and is expected to expand to USD 15.96 Bn by 2030 at a CAGR of 8.16% during the forecast period of 2023-2030.
Mascaras are cosmetic products for the eyes. Mascaras are used to enhance the appearance of upper and lower eyelashes. These products are used for curling, darkening, lengthening, or volumizing lashes for a well-defined, attractive eye appearance. Mascaras can be available as powders or liquids; however, most modern mascara products contain a tube or a bottle containing liquid or paste along with an applicator attached to the lid. Although mascaras are widely used in personal and professional scenarios, there have been concerns over the ingredients in Mascara posing certain health hazards.
Market Drivers
The market for mascara is primarily driven by the growing beauty standards and the need to look presentable or attractive in various social settings. The main consumers of mascaras are women, although there is a significant rise in the use of mascaras by men in recent years. The trend of focusing on beauty, especially among young adults, is leading to the increased use of cosmetics including mascara.
Moreover, the boom of salons and the makeup industry is also leading to the increased use of mascaras for professional use. On a personal level, people’s tendencies to dress to their best on special occasions, including birthdays, anniversaries, or weddings have helped in the growth of the mascara market.
Market Restraints
The major restraint that may impact the demand for mascara products involves its health impact. Long-term use of mascaras is not advisable. The ingredients added to mascara may pose serious risks over the long term. Mascaras containing kohl have been considered to create lead poisoning, and hence such products are banned in the United States. Similarly, mercury is a regularly used element in mascaras which is not advisable for eye health.
Improper cleaning techniques can lead to swollen eyes, allergic reactions, conjunctiva, and other eye complications. Recent campaigns and initiatives of refraining from using makeup products can also slow down the growth of the mascara market.
Market Segmentation
The global mascara market is segmented by product features, such as curling, lengthening, and volumizing. Based on product types, the market is segmented into waterproof and regular. Further, the market is segmented by colors, such as black, brown, and others.
Regional Analysis
North America and Europe have accounted for significant shares in the global mascara market due to the presence of several huge beauty corporations in the region, as well as the presence of well-established fashion, beauty, and entertainment industries have resulted in the dominance of these regions.
The Asia Pacific market is expected to witness significant growth due to the rise of people preferring to look more attractive. In countries, such as India, women have an increased focus on appearances, and the rise of men has potential makeup consumers in countries such as China, Hong Kong, South Korea, and Japan will drive the market forward.
Key Players
Maybelline, L’Oreal, Lakme, Huda Beauty, M.A.C, Fenty Beauty, Clinique, Sugar Cosmetics, Too Faced, Faces Canada, Rare Beauty, Colorbar, Nykaa, Benefit Cosmetics, Sephora Collection.
Market Taxonomy
By Product Feature
•        Curling
•        Lengthening
•        Volumizing
By Product Type
•        Waterproof
•        Regular
By Color
•        Black
•        Brown
•        Others
By Region
•        North America (USA, Canada, Mexico)
•        Europe (Germany, France, UK, Rest of Europe)
•        Asia Pacific (China, India, Japan, Rest of Asia Pacific)
•        Latin America (Brazil, Rest of Latin America)
•        Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa)

Global Mascara Market
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Mascara Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact due to recent Energy Crisis
4.2.5 Cumulative Impact due to nearing Economic Downturn
4.2.6 Post Covid-19 World Supply and Demand Conditions
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Mascara Market, By Product Feature
5.1 Y-o-Y Growth Comparison, By Product Feature
5.2 Global Mascara Market Share Analysis, By Product Feature
5.3 Global Mascara Market Size and Forecast, By Product Feature
5.3.1 Curling
5.3.2 Lengthening
5.3.3 Volumizing
6 Global Mascara Market, By Product Type
6.1 Y-o-Y Growth Comparison, By Product Type
6.2 Global Mascara Market Share Analysis, By Product Type
6.3 Global Mascara Market Size and Forecast, By Product Type
6.3.1 Waterproof
6.3.2 Regular
7 Global Mascara Market, By Color
7.1 Y-o-Y Growth Comparison, By Color
7.2 Global Mascara Market Share Analysis, By Color
7.3 Global Mascara Market Size and Forecast, By Color
7.3.1 Black
7.3.2 Brown
7.3.3 Others
8 Global Mascara Market, By Region
8.1 Global Mascara Market Share Analysis, By Region
8.2 Global Mascara Market Size and Forecast, By Region
9 North America Mascara Market Analysis and Forecast (2023-2030)
9.1 Introduction
9.2 North America Mascara Market Share Analysis, By Product Feature
9.3 North America Mascara Market Size and Forecast, By Product Type
9.4 North America Mascara Market Size and Forecast, By Color
9.5 North America Mascara Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Mascara Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 Europe Mascara Market Share Analysis, By Product Feature
10.3 Europe Mascara Market Size and Forecast, By Product Type
10.4 Europe Mascara Market Size and Forecast, By Color
10.5 Europe Mascara Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11 Asia Pacific Mascara Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Asia Pacific Mascara Market Share Analysis, By Product Feature
11.3 Asia Pacific Mascara Market Size and Forecast, By Product Type
11.4 Asia Pacific Mascara Market Size and Forecast, By Color
11.5 Asia Pacific Mascara Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4 Rest of Asia
12 Latin America Mascara Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Latin America Mascara Market Share Analysis, By Product Feature
12.3 Latin America Mascara Market Size and Forecast, By Product Type
12.4 Latin America Mascara Market Size and Forecast, By Color
12.5 Latin America Mascara Market Size and Forecast, By Country
12.5.1 Brazil
12.5.2 Rest of Latin America
13 Middle East Mascara Market Analysis and Forecast (2023-2030)
13.1 Introduction
13.2 Middle East Mascara Market Share Analysis, By Product Feature
13.3 Middle East Mascara Market Size and Forecast, By Product Type
13.4 Middle East Mascara Market Size and Forecast, By Color
13.5 Middle East Mascara Market Size and Forecast, By Country
13.5.1 Saudi Arabia
13.5.2 UAE
13.5.3 Egypt
13.5.4 Kuwait
13.5.5 South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Maybelline
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 L’Oreal
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 Lakme
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Huda Beauty
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 M.A.C
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Fenty Beauty
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Clinique
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Sugar Cosmetics
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 Too Faced
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Faces Canada
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
15.11 Rare Beauty
15.11.1 Overview
15.11.2 Offerings
15.11.3 Key Financials
15.11.4 Business Segment & Geographic Overview
15.11.5 Key Market Developments
15.11.6 Key Strategies
15.12 Colorbar
15.12.1 Overview
15.12.2 Offerings
15.12.3 Key Financials
15.12.4 Business Segment & Geographic Overview
15.12.5 Key Market Developments
15.12.6 Key Strategies
15.13 Nykaa
15.13.1 Overview
15.13.2 Offerings
15.13.3 Key Financials
15.13.4 Business Segment & Geographic Overview
15.13.5 Key Market Developments
15.13.6 Key Strategies
15.14 Benefit Cosmetics
15.14.1 Overview
15.14.2 Offerings
15.14.3 Key Financials
15.14.4 Business Segment & Geographic Overview
15.14.5 Key Market Developments
15.14.6 Key Strategies
15.15 Sephora Collection
15.15.1 Overview
15.15.2 Offerings
15.15.3 Key Financials
15.15.4 Business Segment & Geographic Overview
15.15.5 Key Market Developments
15.15.6 Key Strategies