Global Kombucha Market, Trends & Growth Opportunity, By Product Type (Liquid, Powder), By Flavor (Original Unflavored, Flavored), By Distribution (Offline stores, Online stores), By Region and Forecast Till 2030.
Global Kombucha Market
The global kombucha market was valued at USD 3.42 Bn in 2022 and is expected to expand to USD 11.12 Bn by 2030 at a CAGR of 14.55% during the forecast period 2023-2030.
Kombucha is a sour-and-sweet fizzy drink that is primarily made by fermenting tea. The main ingredients of kombucha are black tea, yeast, and sugar. These three ingredients are mixed and set aside for approximately a week. The bacteria form a solid at the top of the liquid, which is known as the Symbiotic Colony of Bacteria and Yeast (SCOBY). This SCOBY can be removed and used to make more kombucha. Kombucha is slightly alcoholic and is known to contain many probiotic strains, as well as provide several health benefits.
Market Drivers
The primary drivers of the global kombucha market are the many benefits of the drink and the global awareness of the product in recent times. Kombucha has gained tremendous popularity in recent years, owing much to content creators and social media influencers who have promoted the benefits of consuming kombucha. Kombucha is a well-known probiotic, and an excellent alternative to yogurt or dairy-based probiotics for vegans. The growing vegan population is turning to kombucha and other plant-based probiotics for improving their gut health.
Kombucha is known to control blood sugar, reduce cholesterol, burn calories, and maintain a healthy weight. It is also considered an alternative to beer, due to its low alcohol content. These many benefits of kombucha are driving the market expansion.
Market Restraints
The global kombucha market may face slow growth and challenges predominantly due to the lack of awareness. The popularity of kombucha is restricted largely among the young and educated, falling in the age group of 25-34. A large segment of the population is still unaware about the product and its benefits. Moreover, the average purchase price of kombucha can be deemed costly and may limit people from becoming repeat customers.
Additionally, kombucha can also be prepared at home. A significant portion of regular kombucha drinkers may find making homemade kombucha more affordable in the long run and may refrain from purchasing kombucha. These reasons may cause challenges for the kombucha market growth.
Market Segmentation
The global kombucha market is segmented based on product types, such as liquid and powder, and based on flavors, such as original unflavored and flavored. Further, the market is segmented by distribution, such as offline stores and online stores.
Regional Analysis
The North American market for kombucha is dominating the global market share. Kombucha has been a reliable source of probiotics for the North American population due to the widespread lactose intolerance in the region. Many are aware of kombucha and the presence of a wide range of products ensures easy availability for consumers.
The Asia Pacific is expected to register significant growth for kombucha during the forecast period. Growing consumer awareness and rising disposable incomes will enable more people to regularly purchase kombucha products.
Key Players
PepsiCo Inc, Brew Dr. Kombucha, Equinox Kombucha, Hain Celestial Group, Pure Steeps Beverage, Kosmic Kombucha, NessAlla Kombucha, Teazen, Humm Kombucha, Asheville Kombucha Mamas, Vigo Kombucha, Momo Kombucha, BB Kombucha, Real Kombucha.
Market Taxonomy
By Product Type
•        Liquid
•        Powder
By Flavor
•        Original Unflavored
•        Flavored
By Distribution
•        Offline stores
•        Online stores
By Region
•        North America (USA, Canada, Mexico)
•        Europe (Germany, France, UK, Rest of Europe)
•        Asia Pacific (China, India, Japan, Rest of Asia Pacific)
•        Latin America (Brazil, Rest of Latin America)
•        Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa)

Global Kombucha Market
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Kombucha Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact due to recent Energy Crisis
4.2.5 Cumulative Impact due to nearing Economic Downturn
4.2.6 Post Covid-19 World Supply and Demand Conditions
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Kombucha Market, By Product Type
5.1 Y-o-Y Growth Comparison, By Product Type
5.2 Global Kombucha Market Share Analysis, By Product Type
5.3 Global Kombucha Market Size and Forecast, By Product Type
5.3.1 Liquid
5.3.2 Powder
6 Global Kombucha Market, By Flavor
6.1 Y-o-Y Growth Comparison, By Flavor
6.2 Global Kombucha Market Share Analysis, By Flavor
6.3 Global Kombucha Market Size and Forecast, By Flavor
6.3.1 Original Unflavored
6.3.2 Flavored
7 Global Kombucha Market, By Distribution
7.1 Y-o-Y Growth Comparison, By Distribution
7.2 Global Kombucha Market Share Analysis, By Distribution
7.3 Global Kombucha Market Size and Forecast, By Distribution
7.3.1 Offline stores
7.3.2 Online stores
8 Global Kombucha Market, By Region
8.1 Global Kombucha Market Share Analysis, By Region
8.2 Global Kombucha Market Size and Forecast, By Region
9 North America Kombucha Market Analysis and Forecast (2023-2030)
9.1 Introduction
9.2 North America Kombucha Market Share Analysis, By Product Type
9.3 North America Kombucha Market Size and Forecast, By Flavor
9.4 North America Kombucha Market Size and Forecast, By Distribution
9.5 North America Kombucha Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Kombucha Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 Europe Kombucha Market Share Analysis, By Product Type
10.3 Europe Kombucha Market Size and Forecast, By Flavor
10.4 Europe Kombucha Market Size and Forecast, By Distribution
10.5 Europe Kombucha Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11 Asia Pacific Kombucha Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Asia Pacific Kombucha Market Share Analysis, By Product Type
11.3 Asia Pacific Kombucha Market Size and Forecast, By Flavor
11.4 Asia Pacific Kombucha Market Size and Forecast, By Distribution
11.5 Asia Pacific Kombucha Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4 Rest of Asia
12 Latin America Kombucha Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Latin America Kombucha Market Share Analysis, By Product Type
12.3 Latin America Kombucha Market Size and Forecast, By Flavor
12.4 Latin America Kombucha Market Size and Forecast, By Distribution
12.5 Latin America Kombucha Market Size and Forecast, By Country
12.5.1 Brazil
12.5.2 Rest of Latin America
13 Middle East Kombucha Market Analysis and Forecast (2023-2030)
13.1 Introduction
13.2 Middle East Kombucha Market Share Analysis, By Product Type
13.3 Middle East Kombucha Market Size and Forecast, By Flavor
13.4 Middle East Kombucha Market Size and Forecast, By Distribution
13.5 Middle East Kombucha Market Size and Forecast, By Country
13.5.1 Saudi Arabia
13.5.2 UAE
13.5.3 Egypt
13.5.4 Kuwait
13.5.5 South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market Share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 PepsiCo Inc
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Brew Dr. Kombucha
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 Equinox Kombucha
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Hain Celestial Group
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Pure Steeps Beverage
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Kosmic Kombucha
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 NessAlla Kombucha
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Teazen
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 Humm Kombucha
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Asheville Kombucha Mamas
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
15.11 Vigo Kombucha
15.11.1 Overview
15.11.2 Offerings
15.11.3 Key Financials
15.11.4 Business Segment & Geographic Overview
15.11.5 Key Market Developments
15.11.6 Key Strategies
15.12 Momo Kombucha
15.12.1 Overview
15.12.2 Offerings
15.12.3 Key Financials
15.12.4 Business Segment & Geographic Overview
15.12.5 Key Market Developments
15.12.6 Key Strategies
15.13 BB Kombucha
15.13.1 Overview
15.13.2 Offerings
15.13.3 Key Financials
15.13.4 Business Segment & Geographic Overview
15.13.5 Key Market Developments
15.13.6 Key Strategies
15.14 Real Kombucha
15.14.1 Overview
15.14.2 Offerings
15.14.3 Key Financials
15.14.4 Business Segment & Geographic Overview
15.14.5 Key Market Developments
15.14.6 Key Strategies