Global Kefir Market, Trends & Growth Opportunity, By Kefir Type (Flavored, Unflavored), By Source (Animal Milk, Water, Almond Milk, Soy Milk, Coconut Milk, Others), By Distribution Channel (Supermarkets/Hypermarkets, Online stores), By Region and Forecast till 2030.
Global Kefir Market
The global kefir market was valued at USD 1.27 Bn in 2022 and is expected to expand to USD 2.11 Bn by 2030 at a CAGR of 5.47% during the forecast period 2023-2030.
Kefir, sometimes spelled "Kefier" or "Kephir", is a fermented milk beverage prepared with kefir grains, a particular kind of mesophilic symbiotic culture. It is comparable to thin yogurt or Ayran. The beverage is made by culturing milk with kefir grains. It has its origins in the North Caucasus and subsequently moved to Russia, and many other parts of Europe, Canada, and the US. In several European countries, kefir is a common beverage for breakfast, lunch, and dinner. It is renowned as an inexpensive health drink.
Market Drivers
Kefir has been primarily growing in demand due to its numerous health benefits. Known as one of the best sources of probiotics, kefir has re-emerged in prominence due to the growing health awareness among people and sharing of health content on social media. People looking to build their health in natural ways consider kefir as an excellent source of good bacteria. Moreover, the increasing incidences of lifestyle disorders are also driving up the demand for kefir.
Rising incomes of people and globalization in food cultures have allowed people from all parts of the world to incorporate kefir into their diets. This is also helping the market grow.
Market Restraints
One of the primary restraints to the growth of the kefir market is the ease of preparing kefir at home. Retail stores, both offline and online, are full of kefir starter products or kefir grains which can be used to culture milk at home. This eliminates the need for purchasing liquid kefir for daily consumption. Since kefir can be prepared at home, many may not prefer purchasing it repeatedly.
Additionally, managing kefir at home can seem like a tedious task. Once kefir is prepared, the milk needs to be strained to separate live kefir bacteria from the drink. These live bacteria must be added to fresh milk again to keep it alive, or else the bacteria may dry out and die. Working professionals with busy lifestyles may not have the time to consistently follow the hassle of kefir preparation and may prefer consuming other simpler probiotics, like yogurt, kombucha, etc.
Market Segmentation
The global kefir market is segmented by kefir types, such as flavored and unflavored. Based on sources, the market is segmented into animal milk, water, almond milk, soy milk, coconut milk, and others. Further, the market is segmented by distribution channels, such as supermarkets/hypermarkets and online stores.
Regional Analysis

Europe is considered to dominate the kefir market, primarily because kefir originated in Europe and is already a staple for the modern European population. This trend is expected to continue during the forecast period.
North America is likely to register rapid growth for kefir. The shift of consumers toward natural food, rising concern about diseases and lifestyle imbalances, as well as the increasing awareness about kefir products, will support the market growth in this region.
Key Players
Danone SA, Green Valley Creamery, Nestle SA, Evolve Kefir, Grace Harbor Farms, Lifeway Foods Inc, Maple Hill Creamery, Biotiful, Redwood Hill Farm & Creamery, The Icelandic Milk and Skyr Corporation, DuPont, Arla Foods Amba, Krasnystaw OSM, Hansen Holding A/S, DSM.
Market Taxonomy
By Kefir Type
•        Flavored
•        Unflavored
By Source
•        Animal Milk
•        Water
•        Almond Milk
•        Soy Milk
•        Coconut Milk
•        Others
By Distribution Channel
•        Supermarkets/Hypermarkets
•        Online stores
By Region
•        North America (USA, Canada, Mexico)
•        Europe (Germany, France, UK, Rest of Europe)
•        Asia Pacific (China, India, Japan, Rest of Asia Pacific)
•        Latin America (Brazil, Rest of Latin America)
•        Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa)

Global Kefir Market 
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Kefir Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact due to recent Energy Crisis
4.2.5 Cumulative Impact due to nearing Economic Downturn
4.2.6 Post Covid-19 World Supply and Demand Conditions
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Kefir Market, By Kefir Type
5.1 Y-o-Y Growth Comparison, By Kefir Type
5.2 Global Kefir Market Share Analysis, By Kefir Type
5.3 Global Kefir Market Size and Forecast, By Kefir Type
5.3.1 Flavored
5.3.2 Unflavored
5.3.3 Others
6 Global Kefir Market, By Source
6.1 Y-o-Y Growth Comparison, By Source
6.2 Global Kefir Market Share Analysis, By Source
6.3 Global Kefir Market Size and Forecast, By Source
6.3.1 Animal Milk
6.3.2 Water
6.3.3 Almond Milk
6.3.4 Soy Milk
6.3.5 Coconut Milk
6.3.6 Others
7 Global Kefir Market, By Distribution Channel
7.1 Y-o-Y Growth Comparison, By Distribution Channel
7.2 Global Kefir Market Share Analysis, By Distribution Channel
7.3 Global Kefir Market Size and Forecast, By Distribution Channel
7.3.1 Supermarkets/Hypermarkets
7.3.2 Online stores
8 Global Kefir Market, By Region
8.1 Global Kefir Market Share Analysis, By Region
8.2 Global Kefir Market Size and Forecast, By Region
9 North America Kefir Market Analysis and Forecast (2023-2030)
9.1 Introduction
9.2 North America Kefir Market Share Analysis, By Kefir Type
9.3 North America Kefir Market Size and Forecast, By Source
9.4 North America Kefir Market Size and Forecast, By Distribution Channel
9.5 North America Kefir Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Kefir Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 Europe Kefir Market Share Analysis, By Kefir Type
10.3 Europe Kefir Market Size and Forecast, By Source
10.4 Europe Kefir Market Size and Forecast, By Distribution Channel
10.5 Europe Kefir Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11 Asia Pacific Kefir Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Asia Pacific Kefir Market Share Analysis, By Kefir Type
11.3 Asia Pacific Kefir Market Size and Forecast, By Source
11.4 Asia Pacific Kefir Market Size and Forecast, By Distribution Channel
11.5 Asia Pacific Kefir Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4 Rest of Asia
12 Latin America Kefir Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Latin America Kefir Market Share Analysis, By Kefir Type
12.3 Latin America Kefir Market Size and Forecast, By Source
12.4 Latin America Kefir Market Size and Forecast, By Distribution Channel
12.5 Latin America Kefir Market Size and Forecast, By Country
12.5.1 Brazil
12.5.2 Rest of Latin America
13 Middle East Kefir Market Analysis and Forecast (2023-2030)
13.1 Introduction
13.2 Middle East Kefir Market Share Analysis, By Kefir Type
13.3 Middle East Kefir Market Size and Forecast, By Source
13.4 Middle East Kefir Market Size and Forecast, By Distribution Channel
13.5 Middle East Kefir Market Size and Forecast, By Country
13.5.1 Saudi Arabia
13.5.2 UAE
13.5.3 Egypt
13.5.4 Kuwait
13.5.5 South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Danone SA
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Green Valley Creamery
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 Nestle SA
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Evolve Kefir
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Grace Harbor Farms
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Lifeway Foods Inc
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Maple Hill Creamery
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Biotiful
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 Redwood Hill Farm & Creamery
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 The Icelandic Milk and Skyr Corporation
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
15.11 DuPont
15.11.1 Overview
15.11.2 Offerings
15.11.3 Key Financials
15.11.4 Business Segment & Geographic Overview
15.11.5 Key Market Developments
15.11.6 Key Strategies
15.12 Arla Foods Amba
15.12.1 Overview
15.12.2 Offerings
15.12.3 Key Financials
15.12.4 Business Segment & Geographic Overview
15.12.5 Key Market Developments
15.12.6 Key Strategies
15.13 Krasnystaw OSM
15.13.1 Overview
15.13.2 Offerings
15.13.3 Key Financials
15.13.4 Business Segment & Geographic Overview
15.13.5 Key Market Developments
15.13.6 Key Strategies
15.14 Hansen Holding A/S
15.14.1 Overview
15.14.2 Offerings
15.14.3 Key Financials
15.14.4 Business Segment & Geographic Overview
15.14.5 Key Market Developments
15.14.6 Key Strategies
15.15 DSM 
15.15.1 Overview
15.15.2 Offerings
15.15.3 Key Financials
15.15.4 Business Segment & Geographic Overview
15.15.5 Key Market Developments
15.15.6 Key Strategies