Global Hair Straightener Market, Trends & Growth Opportunity, By Plate Type (Titanium, Ceramic, Tourmaline, Others), By Use (Personal, Commercial), By Distribution (Offline stores, Online stores), By Region and Forecast till 2030.
Global Hair Straightener Market
The Global Hair Straightener Market was valued at USD 6.54 Bn in 2022 and is expected to expand to USD 13.03 Bn by 2030 at a CAGR of 8.29% during the forecast period of 2023-2030.
Hair straighteners are devices that let users straighten their hair for a sleek and smooth appearance. Hair straighteners provide temporary hair straightening using heat, unlike permanent hair straightening methods that use chemicals. Usually, hair straighteners are equipped with a panel that lets users select a temperature for hair straightening. These devices usually run on electricity and must be plugged into a power outlet before use.
Market Drivers
The global hair straightener market is mainly driven by rising consumer awareness of the importance of personal grooming and beauty. The growing concerns about maintaining hair quality in hopes of enhancing their overall physical appearance and looking more attractive are encouraging people to undergo hair straightening. The market growth is credited to the global expansion of salon chains, urbanization, changing preferences, and higher disposable incomes. 
Market Restraints
A major restraint to the growth of the hair straightener market is the awareness of the negative effects of continuous use. When hair is straightened at high temperatures regularly, it can damage the hair and lead to dryness, breakage, and several other issues. Moreover, improper usage of hair straighteners can lead to injuries or even accidents. These reasons can slow down the growth of the hair straightener market.
Market Segmentation
The global hair straightener market is segmented into plate types, such as titanium, ceramic, tourmaline, and others), as well as by use, such as personal and commercial. Further, the market is segmented by distribution, such as offline stores and online stores.
Regional Analysis
North America is expected to lead the market share for hair straighteners. This is because of the high image consciousness and strict beauty standards in the region. More and more people are looking to appear aesthetically pleasing, which is expected to trigger a huge market share in the region.
Key Players
Panasonic, Revlon, Dyson Limited, Beurer GmbH, Koninklijke Philips NV Inc, Bio Ionic Inc, FHI Heat, John Paul Mitchell Systems, Conair Corporation, Geloon Electronic Technology Limited, Cloud Nine Hair, Cortex Beauty, Izutech.
Market Taxonomy
By Plate Type
•        Titanium
•        Ceramic
•        Tourmaline
•        Others
By Use
•        Personal
•        Commercial
By Distribution
•        Offline stores
•        Online stores
By Region
•        North America (USA, Canada, Mexico)
•        Europe (Germany, France, UK, Rest of Europe)
•        Asia Pacific (China, India, Japan, Rest of Asia Pacific)
•        Latin America (Brazil, Rest of Latin America)
•        Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa)         

Global Hair Straightener Market
1 Introduction
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Hair Straightener Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact due to recent Energy Crisis
4.2.5 Cumulative Impact due to nearing Economic Downturn
4.2.6 Post Covid-19 World Supply and Demand Conditions
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Hair Straightener Market, By Plate Type
5.1 Y-o-Y Growth Comparison, By Plate Type
5.2 Global Hair Straightener Market Share Analysis, By Plate Type
5.3 Global Hair Straightener Market Size and Forecast, By Plate Type
5.3.1 Titanium
5.3.2 Ceramic
5.3.3 Tourmaline
5.3.4 Others
6 Global Hair Straightener Market, By Use
6.1 Y-o-Y Growth Comparison, By Use
6.2 Global Hair Straightener Market Share Analysis, By Use
6.3 Global Hair Straightener Market Size and Forecast, By Use
6.3.1 Personal
6.3.2 Commercial
7 Global Hair Straightener Market, By Distribution
7.1 Y-o-Y Growth Comparison, By Distribution
7.2 Global Hair Straightener Market Share Analysis, By Distribution
7.3 Global Hair Straightener Market Size and Forecast, By Distribution
7.3.1 Offline stores
7.3.2 Online stores
8 Global Hair Straightener Market, By Region
8.1 Global Hair Straightener Market Share Analysis, By Region
8.2 Global Hair Straightener Market Size and Forecast, By Region
9 North America Hair Straightener Market Analysis and Forecast (2023-2030)
9.1 Introduction
9.2 North America Hair Straightener Market Share Analysis, By Plate Type
9.3 North America Hair Straightener Market Size and Forecast, By Use
9.4 North America Hair Straightener Market Size and Forecast, By Distribution
9.5 North America Hair Straightener Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Hair Straightener Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 Europe Hair Straightener Market Share Analysis, By Plate Type
10.3 Europe Hair Straightener Market Size and Forecast, By Use
10.4 Europe Hair Straightener Market Size and Forecast, By Distribution
10.5 Europe Hair Straightener Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4 Rest of Europe
11 Asia Pacific Hair Straightener Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Asia Pacific Hair Straightener Market Share Analysis, By Plate Type
11.3 Asia Pacific Hair Straightener Market Size and Forecast, By Use
11.4 Asia Pacific Hair Straightener Market Size and Forecast, By Distribution
11.5 Asia Pacific Hair Straightener Market Size and Forecast, By Country
11.5.1 China
11.5.2 Japan
11.5.3 India
11.5.4 Rest of Asia
12 Latin America Hair Straightener Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Latin America Hair Straightener Market Share Analysis, By Plate Type
12.3 Latin America Hair Straightener Market Size and Forecast, By Use
12.4 Latin America Hair Straightener Market Size and Forecast, By Distribution
12.5 Latin America Hair Straightener Market Size and Forecast, By Country
12.5.1 Brazil
12.5.2 Rest of Latin America
13 Middle East Hair Straightener Market Analysis and Forecast (2023-2030)
13.1 Introduction
13.2 Middle East Hair Straightener Market Share Analysis, By Plate Type
13.3 Middle East Hair Straightener Market Size and Forecast, By Use
13.4 Middle East Hair Straightener Market Size and Forecast, By Distribution
13.5 Middle East Hair Straightener Market Size and Forecast, By Country
13.5.1 Saudi Arabia
13.5.2 UAE
13.5.3 Egypt
13.5.4 Kuwait
13.5.5 South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Panasonic
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Revlon
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 Dyson Limited
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Beurer GmbH
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Koninklijke Philips NV Inc
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Bio Ionic Inc
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 FHI Heat
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 John Paul Mitchell Systems
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 Conair Corporation
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Geloon Electronic Technology Limited 
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies
15.11 Cloud Nine Hair
15.11.1 Overview
15.11.2 Offerings
15.11.3 Key Financials
15.11.4 Business Segment & Geographic Overview
15.11.5 Key Market Developments
15.11.6 Key Strategies
15.12 Cortex Beauty
15.12.1 Overview
15.12.2 Offerings
15.12.3 Key Financials
15.12.4 Business Segment & Geographic Overview
15.12.5 Key Market Developments
15.12.6 Key Strategies
15.13 Izutech
15.13.1 Overview
15.13.2 Offerings
15.13.3 Key Financials
15.13.4 Business Segment & Geographic Overview
15.13.5 Key Market Developments
15.13.6 Key Strategies