Global Functional Beverages Market Size, Trends, and Growth Opportunity, By Type (Energy Drinks, Sports drinks, Dairy-based beverages, Juices, and Others), By Distribution Channel (Supermarket and Hypermarket, Specialty Stores, E-Commerce, and Others), and By End, User (Athletes, Fitness Lifestyle Users, and Others), By Regional and Forecast to 2030 

Global Functional Beverages Market 

The Global Functional Beverages Market was valued at USD 140.87 billion in 2022 and is expected to reach USD 279.4 billion by 2030, at a CAGR 8.94 % during the forecast period 2023- 2030.

Non-conventional ingredients used in functional beverages include raw fruit, minerals, herbs, probiotics, and certain artificial substances. Beyond just being nutritious, it also has good impacts on the body and the psyche. Food and drink have become increasingly important in the prevention and treatment of disease. Practical beverages have gained favor with devoted customers due to their purported medical benefits. Bioactive ingredients such as vitamins, minerals, cell-supporting omega-3 unsaturated fats, plant-derived fiber, prebiotics, probiotics, and other vitamins and bioactive combinations consist in beverages without alcohol. Using these drinks is linked to hydration, increased energy, weight loss, and physical endurance.

Market Drivers

An increase in the use of common beverages in games is anticipated to drive market growth during the forecast period. Some of the main interests in driving games are younger age developmental inclinations, higher purchasing power, and willingness to pay for better options for physical and health-related exercise. To appeal to the learning experience in the market, which is more grounded than typical gaming beverages, manufacturers are gradually incorporating ordinary components. 
Also, the expanding number of health-conscious people in developing and underdeveloped nations will influence market trends for sports drinks.

Market Restraints

The availability of superior alternatives is one of the major factors hampering the market growth in the coming years. A sector's vulnerability to replacement affects the competitive environment for its businesses and the level of productivity those businesses can achieve. 

Moreover, the accessibility of a replacement threat affects an industry's profitability because customers may choose to purchase the alternative rather than the company's product. The availability of close alternative products might degrade the profit potential for the businesses involved in the industry and make it more serious. All these factors are anticipated to hinder market growth.

COVID-19 Impact

The practical drink area has been impacted by COVID-19. The coronavirus epidemic has changed people's food consumption and purchasing habits. Shoppers are always going towards healthier food and drink options to support their invulnerability. This has caused a rush of interest in useful beverages. The number of wellness enthusiasts and the growing preference among consumers for healthy alternatives to sweet drinks are likely to drive market expansion.

Market Segmentation

The global Functional Beverages Market is segmented into Type, Distribution Channel, and End User.

Based on Type market is segmented into Energy Drinks, Sports drinks, Dairy-based beverages, Juices, and Others

Based on Distribution Channel market is divided into Supermarkets and Hypermarket, Specialty Stores, E-Commerce and Others

Based on End User market is divided into Athletes, Fitness Lifestyle Users, and Others

Regional Analysis

The global Functional Beverages Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.

North America captured the largest market share for functional beverages, and it is anticipated that it will continue to hold this position during the forecast period. Despite a growing inclination for more natural ingredients, the product market in North America is mainly untouched by shifting customer attitudes. Also, a rise in demand from young adults and athletes is fueling market expansion in this area. 

Additionally, functional beverages like sports and energy drinks improve the stamina and performance of fitness enthusiasts and athletes, which fuels the demand for dairy-based drinks and sports drinks. As a result, all of these factors are anticipated to promote market expansion for functional beverages in this area.

Key Players

Various key players are discussed in the Global Functional Beverages Market Report including: Red Bull, Dupont Nutrition Biosciences ApS, MaxiNutrition, Clif Bar, The Coca-Cola Company, Monster Beverage Corporation, Meiji Co., Ltd, Nestlé S.A., National Beverage Corp., and Pepsico, Inc.

Market Taxonomy

By Type 
• Energy Drinks
• Sports drinks
• Dairy-based beverages
• Juices
• Others

By Distribution Channel 

• Supermarket and Hypermarket
• Specialty Stores
• E-Commerce
• Others

By End User 

• Athletes
• Fitness Lifestyle Users
• Others

By Region

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

Global Functional Beverages Market 
1 Introduction 
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Functional Beverages Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact due to recent Energy Crisis
4.2.5 Cumulative Impact due to nearing economic downturn 
4.2.6 Post covid-19 world Supply & Demand conditions
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Functional Beverages Market, By Type 
5.1 Y-o-Y Growth Comparison, By Type  
5.2 Global Functional Beverages Market Share Analysis, By Type  
5.3 Global Functional Beverages Market Size and Forecast, By Type 
5.3.1. Energy Drinks
5.3.2. Sports drinks
5.3.3. Dairy-based beverages
5.3.4. Juices
5.3.5. Others
6 Global Functional Beverages Market, By Distribution Channel
6.1 Y-o-Y Growth Comparison, By Distribution Channel
6.2 Global Functional Beverages Market Share Analysis, By Distribution Channel
6.3 Global Functional Beverages Market Size and Forecast, By Distribution Channel
6.3.1 Supermarket and Hypermarket
6.3.2. Specialty Stores
6.3.3. E Commerce
6.3.4. Others
7 Global Functional Beverages Market, By End-User 
7.1 Y-o-Y Growth Comparison, By End-User 
7.2 Global Functional Beverages Market Share Analysis, By End-User 
7.3 Global Functional Beverages Market Size and Forecast, By End-User 
7.3.1. Athletes
7.3.2. Fitness Lifestyle Users
7.3.3. Others
8 Global Functional Beverages Market, By Region
8.1 Global Functional Beverages Market Share Analysis, By Region
8.2 Global Functional Beverages Market Size and Forecast, By Region
9 North America Functional Beverages Market Analysis and Forecast (2023-2030)
9.1 Introduction
9.2 North America Functional Beverages Market Share Analysis, By Type  
9.3 North America Functional Beverages Market Size and Forecast, By Distribution Channel
9.4 North America  Functional Beverages Market  Size and Forecast, By End-User 
9.5 North America  Functional Beverages Market  Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Functional Beverages Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 Europe Functional Beverages Market Share Analysis, By Type  
10.3 Europe Functional Beverages Market Size and Forecast, By Distribution Channel
10.4 Europe Functional Beverages Market Size and Forecast, By End-User 
10.5 Europe Functional Beverages Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.5.4. Rest of Europe
11 Asia Pacific Functional Beverages Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Asia Pacific Functional Beverages Market Share Analysis, By Type  
11.3 Asia Pacific Functional Beverages Market Size and Forecast, By Distribution Channel
11.4 Asia Pacific Functional Beverages Market Size and Forecast, By End-User 
11.5 Asia Pacific Functional Beverages Market Size and Forecast, By Country
11.5.1 China 
11.5.2 Japan
11.5.3 India
11.5.4. Rest of Asia Pacific
12 Latin America Functional Beverages Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Latin America Functional Beverages Market Share Analysis, By Type  
12.3 Latin America Functional Beverages Market Size and Forecast, By Distribution Channel
12.4 Latin America Functional Beverages Market Size and Forecast, By End-User 
12.5 Latin America Functional Beverages Market Size and Forecast, Country
12.5.1. Brazil
12.5.2. Rest of Latin America
13 Middle East Functional Beverages Market Analysis and Forecast (2023-2030)
13.1 Introduction
13.2 Middle East Functional Beverages Market Share Analysis, By Type  
13.3 Middle East Functional Beverages Market Size and Forecast, By Distribution Channel
13.4 Middle East Functional Beverages Market Size and Forecast, By End-User 
13.5 Middle East Functional Beverages Market Size and Forecast, By Country
13.6.1. Saudi Arabia
13.5.2. UAE
13.5.3. Egypt
13.5.4. Kuwait
13.5.5. South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15Company Profiles
15.1 Red Bull
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2. Dupont Nutrition Biosciences ApS
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3. MaxiNutrition
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 Clif Bar
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 The Coca-Cola Company
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Monster Beverage Corporation
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Meiji Co., Ltd.
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies
15.8 Nestlé S.A.
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 National Beverage Corp.
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 Pepsico, Inc.
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies