Global Eye Makeup Market Size, Trends and Growth opportunity, By Product Type (Mascara, Shadow, Liner, Pencil, Brow, Others), By Distribution Channel (Store-Based, Non-Store-Based), By Region (North America, Europe, Asia Pacific, Latin America, Middle East) and forecast till 2027.
Report ID : IR1001108 | Industries : Chemicals & Materials | Published On :May 2024 | Page Count : 247
Global Eye Makeup Market Size, Trends and Growth opportunity, By Product Type (Mascara, Shadow, Liner, Pencil, Brow, Others), By Distribution Channel (Store-Based, Non-Store-Based), By Region (North America, Europe, Asia Pacific, Latin America, Middle East) and forecast till 2027.
Global Eye Makeup Market
The global Eye Makeup market was valued at USD 14.32 billion in 2021 and is expected to expand USD 23.19 billion in 2027 at a CAGR of 6.60 % during forecast period 2022- 2027.
A sort of cosmetic that seeks to make the eyes appear more prominent and appealing is refer as Eye Makeup. Mostly all types of stage performers and women use it. The fashion and cosmetic industries both depend on deeply on eye makeup.
Market Drivers
Major drivers for the Global Eye Makeup Market are Growing product awareness about organic and natural products because of the rising health issues among animals and humans and increasing working women population. Over the past few years, quickly rising social media has impacted the Eye Makeup market positively. Also, factors like increasing focus on appearance, growing per capita income in emerging economies, low cost, ease of use, and ease of availability are likely to propel the market growth favorably.
Market Restraints
Presence of counterfeit eye makeup products in the market will hamper the Eye Makeup market growth. Additionally, the stringent government regulations about cosmetics ingredients worldwide will prove as restraining factor for the eye makeup market.
Market Segmentation
The global Eye Makeup market segmented on the basis of product type, Distribution Channel and region. On the basis of type, it is segmented into Mascara, Shadow, Liner, Pencil, Brow, Others. On the basis of Distribution Channel, it is segmented into Store-Based, Non-Store-Based. On the basis of region, it is segmented into North America, Europe, Asia Pacific, Latin America, Middle East & Africa.
Regional Analysis
North America anticipated to dominate market owing to the high demand for mascara, liner, brow, and shadow products. Also, Manufacturers are emphasizing the usage of novel components in the production of revolutionary eye makeup products.
Europe is anticipated to account for the second largest share of the global market due to the development of innovative eye makeup products. Additionally, The growing revenue of this industry has been attracting foreign investors in these economies, which has enhanced the R&D sector of the market.
Key Players
Various key players are listed in this report such as Procter & Gamble Corporation, L’Oreal S.A., Shiseido Company Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., The Estee Lauder Companies Inc., Colorbar Cosmetics Private Limited, HUL, Kose,
Key Developments
In2022, Milk Makeup has just launched their new eye RISE lifting and lengthening mascara which is made with "Vegan Lash-Wrap Technology," which includes four vegan waxes, to precisely define and add volume, as well as "monoi oil and marigold extract" for conditioning,
In 2021, Dubai-based Hindash Cosmetics launched new ultra-black eyeliner.
In 2020, Shiseido Company Limited began selling products of its global prestige brand Shiseido in Sri Lanka via its distributor Luxasia Partners Pte. Ltd. With this launch, Shiseido will be sold in 88 countries and regions, including Japan, around the world.
Market Taxonomy
• By Product Type
o Mascara
o Shadow
o Liner
o Pencil
o Brow
o Others
• By Capacity
o Store-Based
o Non-Store-Based
• By Region
o North America
o Europe
o Asia Pacific
o Latin America
o Middle East and Africa
Key Question Addressed by the Report
• What are the Key Opportunities in Global Eye Makeup Market?
• What will be the growth rate from 2022 to 2027?
• Which segment/region will have highest growth?
• What are the factors that will impact/drive the Market?
• What is the role of key players in the value chain?