Preloader

Food and Beverage

Healthcare

Chemicals & Materials

Automotive and Transportation

Energy & Power

Global Digital Marketing Software Market Report Size, Trends & Growth Opportunity, By Solution (CRM Software, Email Marketing, social media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Others), By Deployment (On-premise, Cloud), By End-user Industry (IT and Telecom, Media and Entertainment, BFSI, Retail, Manufacturing, Healthcare, Other End-user Industries), By Region (North America, Europe, Asia Pacific, Latin America, Middle East) And Forecast Till 2030.


Report ID : IR1001971 | Industries : Energy & Power | Published On :June 2024 | Page Count : 234

  • Request Sample      Ask for Customization     Inquire Before Buying     Speak to Analyst



    • Global Digital Marketing Software Market Report Size, Trends & Growth Opportunity, By Solution (CRM Software, Email Marketing, social media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Others), By Deployment (On-premise, Cloud), By End-user Industry (IT and Telecom, Media and Entertainment, BFSI, Retail, Manufacturing, Healthcare, Other End-user Industries), By Region (North America, Europe, Asia Pacific, Latin America, Middle East) And Forecast Till 2030.
    Global Digital Marketing Software Market      
    The Global Digital Marketing Software Market is estimated to be USD 4881.96 Mn in 2022 and is projected to reach USD 6610.27 Mn by 2030, growing at a CAGR of 3.30%.
    A set of software solutions that are utilized for the marketing of brands in order to reach out to possible customers online and through other digital communication channels by performing activities like targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods is refer to a Digital marketing software.
    Market Driver
    Some of the main driving factors for the market growth are digitalization and the augmented number of internet browsers as in the current situation, social media is a vital area to focus on for marketers.
    Moreover, in current years video advertising, social advertising, and location-based advertising have gained substantial traction due to their enlarged subscribers and users.
    The increasing adoption of big data, Enlarged Reality (AR), and Virtual Reality (VR) technologies in digital marketing is also an important driving factor of the market growth.
    Market Restraints
    While handling confidential data there is security and privacy protection concern which is the main restraining factor for the market growth.
    Additionally, Malware injections, phishing attacks, insecure Application Programming Interfaces (APIs), and social engineering attacks are also factors that hamper the market growth.
    Market Segmentation
    Digital Marketing Software Market is segmented into major 4 categories. Based on the Solution, the market is segmented into CRM Software, Email Marketing, social media, Search Marketing, Content Management, Marketing Automation, Campaign Management, and Others. Based on End-user Industry, the market is divided into IT and Telecom, Media and Entertainment, BFSI, Retail, Manufacturing, Healthcare, and Other End-user Industries. Based on Deployment, the market is segmented into On-premise, Cloud. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East.
    Regional Analysis
    North American region is predicted to dominate the market owing to the prevalence of well-known brands and the purpose businesses are discovering a larger target audience to support their content and promote their services and goods online.
    Asia Pacific is also expected to witness the highest growth attributed to population density, propagation of smartphones, and continual rollout of high-speed data networks characterize the region.
    Market Key Players
    Some of the key players operating in the Global Digital Marketing Software Market are Adobe, Inc.; Hewlett Packard Enterprise Company; Hubspot, Inc.; International Business Machines Corporation; Marketo, Inc.; Microsoft Corporation; Oracle Corporation; Salesforce.com, Inc.; SAP SE; and SAS Institute, Inc.
    Industry development
    In May 2022, Accenture plc and SAP SE launched a new collaborative service to assist big businesses with cloud migration and continuous innovation. The new joint offering combines the RISE with an SAP solution and the SOAR with Accenture services offering. It has also been enhanced with new features that cover Accenture's full range of transformation services, including tailored cloud services and exclusive intelligent tools.
    In January 2021 - Mastercard launched digital acceleration of small businesses microsites across most of its Asia-Pacific websites with information on digitizing and running businesses efficiently, focusing on e-commerce platforms, digital marketing services, cybersecurity, and tools to reduce vulnerabilities. 
    In January 2021 - Bloomreach announced a USD 150 million investment and the acquisition of a CDP (Consumer Data Platform) and Marketing Automation Provider Exponea. Bloomreach majors in commerce experience, with deep product data and AI to help people find the right product and deliver great experiences on e-commerce sites. The astonishing growth of e-commerce and digital marketing over 2020 led to this decision.