Global Digital Marketing Software Market Report Size, Trends & Growth Opportunity, By Solution (CRM Software, Email Marketing, social media, Search Marketing, Content Management, Marketing Automation, Campaign Management, Others), By Deployment (On-premise, Cloud), By End-user Industry (IT and Telecom, Media and Entertainment, BFSI, Retail, Manufacturing, Healthcare, Other End-user Industries), By Region (North America, Europe, Asia Pacific, Latin America, Middle East) And Forecast Till 2030.
Global Digital Marketing Software Market      
The Global Digital Marketing Software Market is estimated to be USD 4881.96 Mn in 2022 and is projected to reach USD 6610.27 Mn by 2030, growing at a CAGR of 3.30%.
A set of software solutions that are utilized for the marketing of brands in order to reach out to possible customers online and through other digital communication channels by performing activities like targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods is refer to a Digital marketing software.
Market Driver
Some of the main driving factors for the market growth are digitalization and the augmented number of internet browsers as in the current situation, social media is a vital area to focus on for marketers.
Moreover, in current years video advertising, social advertising, and location-based advertising have gained substantial traction due to their enlarged subscribers and users.
The increasing adoption of big data, Enlarged Reality (AR), and Virtual Reality (VR) technologies in digital marketing is also an important driving factor of the market growth.
Market Restraints
While handling confidential data there is security and privacy protection concern which is the main restraining factor for the market growth.
Additionally, Malware injections, phishing attacks, insecure Application Programming Interfaces (APIs), and social engineering attacks are also factors that hamper the market growth.
Market Segmentation
Digital Marketing Software Market is segmented into major 4 categories. Based on the Solution, the market is segmented into CRM Software, Email Marketing, social media, Search Marketing, Content Management, Marketing Automation, Campaign Management, and Others. Based on End-user Industry, the market is divided into IT and Telecom, Media and Entertainment, BFSI, Retail, Manufacturing, Healthcare, and Other End-user Industries. Based on Deployment, the market is segmented into On-premise, Cloud. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East.
Regional Analysis
North American region is predicted to dominate the market owing to the prevalence of well-known brands and the purpose businesses are discovering a larger target audience to support their content and promote their services and goods online.
Asia Pacific is also expected to witness the highest growth attributed to population density, propagation of smartphones, and continual rollout of high-speed data networks characterize the region.
Market Key Players
Some of the key players operating in the Global Digital Marketing Software Market are Adobe, Inc.; Hewlett Packard Enterprise Company; Hubspot, Inc.; International Business Machines Corporation; Marketo, Inc.; Microsoft Corporation; Oracle Corporation; Salesforce.com, Inc.; SAP SE; and SAS Institute, Inc.
Industry development
In May 2022, Accenture plc and SAP SE launched a new collaborative service to assist big businesses with cloud migration and continuous innovation. The new joint offering combines the RISE with an SAP solution and the SOAR with Accenture services offering. It has also been enhanced with new features that cover Accenture's full range of transformation services, including tailored cloud services and exclusive intelligent tools.
In January 2021 - Mastercard launched digital acceleration of small businesses microsites across most of its Asia-Pacific websites with information on digitizing and running businesses efficiently, focusing on e-commerce platforms, digital marketing services, cybersecurity, and tools to reduce vulnerabilities. 
In January 2021 - Bloomreach announced a USD 150 million investment and the acquisition of a CDP (Consumer Data Platform) and Marketing Automation Provider Exponea. Bloomreach majors in commerce experience, with deep product data and AI to help people find the right product and deliver great experiences on e-commerce sites. The astonishing growth of e-commerce and digital marketing over 2020 led to this decision.

Global Digital Marketing Software Market  
1 Introduction        
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Digital Marketing Software Market Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.2.4 Cumulative Impact due to recent Energy Crisis
4.2.5 Cumulative Impact due to nearing economic downturn
4.2.6 Post covid-19 world Supply& Demand conditions
4.2.7 Cumulative Impact of Russia-Ukraine Conflict
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Digital Marketing Software Market, By Deployment
5.1 Y-o-Y Growth Comparison, By Deployment
5.2 Digital Marketing Software Market Share Analysis, By Deployment
5.3 Digital Marketing Software Market Size and Forecast, By Deployment
5.3.1 On-premise
5.3.2 Cloud
6 Digital Marketing Software Market, By Solution
6.1 Y-o-Y Growth Comparison, By Solution
6.2 Digital Marketing Software Market Share Analysis, By Solution
6.3 Digital Marketing Software Market Size and Forecast, By Solution
6.3.1 CRM Software
6.3.2 Email Marketing
6.3.3 social media
6.3.4 Search Marketing 
6.3.5 Content Management
6.3.6 Marketing Automation
6.3.7 Campaign Management
6.3.8 Others
7 Digital Marketing Software Market, By End-user Industry
7.1 Y-o-Y Growth Comparison, By End-user Industry
7.2 Digital Marketing Software Market Share Analysis, By End-user Industry
7.3 Digital Marketing Software Market Size and Forecast, By End-user Industry
7.3.1 IT and Telecom
7.3.2 Media and Entertainment
7.3.3 BFSI
7.3.4 Retail
7.3.5 Manufacturing
7.3.6 Healthcare
7.3.7 Other End-user Industries
8 Digital Marketing Software Market, By Region
8.1 Digital Marketing Software Market Share Analysis, By Region
8.2 Digital Marketing Software Market Share Analysis, By Region
8.3 Digital Marketing Software Market Size and Forecast, By Region
9 North America Digital Marketing Software Market Analysis and Forecast (2023-2030)
9.1 Introduction
9.2 North America Digital Marketing Software Market Share Analysis, By Deployment
9.3 North America Digital Marketing Software Market Size and Forecast, By Solution
9.4 North America Digital Marketing Software Market Size and Forecast, By End-user Industry
9.5 North America Digital Marketing Software Market Size and Forecast, By Country
9.5.1 U.S.
9.5.2 Canada
9.5.3 Mexico
10 Europe Digital Marketing Software Market Analysis and Forecast (2023-2030)
10.1 Introduction
10.2 Europe Digital Marketing Software Market Share Analysis, By Deployment
10.3 Europe Digital Marketing Software Market Size and Forecast, By Solution 
10.4 Europe Digital Marketing Software Market Size and Forecast, By End-user Industry
10.5 Europe Digital Marketing Software Market Size and Forecast, By Country
10.5.1 Germany
10.5.2 France
10.5.3 UK
10.54. Rest of Europe
11 Asia Pacific Digital Marketing Software Market Analysis and Forecast (2023-2030)
11.1 Introduction
11.2 Asia Pacific Digital Marketing Software Market Share Analysis, By Deployment
11.3 Asia Pacific Digital Marketing Software Market Size and Forecast, By Solution 
11.4 Asia Pacific Digital Marketing Software Market Size and Forecast, By End-user Industry
11.5 Asia Pacific Digital Marketing Software Market Size and Forecast, By Country
11.5.1 China        
11.5.2 Japan
11.5.3 India
11.5.4. Rest of Asia Pacific
12 Latin America Digital Marketing Software Market Analysis and Forecast (2023-2030)
12.1 Introduction
12.2 Latin America Digital Marketing Software Market Share Analysis, By Deployment
12.3 Latin America Digital Marketing Software Market Size and Forecast, By Solution 
12.4 Latin America Digital Marketing Software Market Size and Forecast, By End-user Industry
12.4 Latin America Digital Marketing Software Market Size and Forecast, Country
12.5.1. Brazil
12.5.2. Rest of Latin America
13 Middle East Digital Marketing Software Market Analysis and Forecast (2023-2030)
13.1 Introduction
13.2 Middle East Digital Marketing Software Market Share Analysis, By Deployment
13.3 Middle East Digital Marketing Software Market Size and Forecast, By Solution 
13.4 Middle East Digital Marketing Software Market Size and Forecast, By End-user Industry
13.5 Middle East Digital Marketing Software Market Size and Forecast, By Country
13.5.1. Saudi Arabia
13.5.2. UAE
13.5.3. Egypt
13.5.4. Kuwait
13.5.5. South Africa
14 Competitive Analysis
14.1 Competition Dashboard
14.2 Market share Analysis of Top Vendors
14.3 Key Development Strategies
15 Company Profiles
15.1 Adobe, Inc.
15.1.1 Overview
15.1.2 Offerings
15.1.3 Key Financials
15.1.4 Business Segment & Geographic Overview
15.1.5 Key Market Developments
15.1.6 Key Strategies
15.2 Hewlett Packard Enterprise Company
15.2.1 Overview
15.2.2 Offerings
15.2.3 Key Financials
15.2.4 Business Segment & Geographic Overview
15.2.5 Key Market Developments
15.2.6 Key Strategies
15.3 Hubspot, Inc.
15.3.1 Overview
15.3.2 Offerings
15.3.3 Key Financials
15.3.4 Business Segment & Geographic Overview
15.3.5 Key Market Developments
15.3.6 Key Strategies
15.4 International Business Machines Corporation
15.4.1 Overview
15.4.2 Offerings
15.4.3 Key Financials
15.4.4 Business Segment & Geographic Overview
15.4.5 Key Market Developments
15.4.6 Key Strategies
15.5 Marketo, Inc.
15.5.1 Overview
15.5.2 Offerings
15.5.3 Key Financials
15.5.4 Business Segment & Geographic Overview
15.5.5 Key Market Developments
15.5.6 Key Strategies
15.6 Microsoft Corporation
15.6.1 Overview
15.6.2 Offerings
15.6.3 Key Financials
15.6.4 Business Segment & Geographic Overview
15.6.5 Key Market Developments
15.6.6 Key Strategies
15.7 Oracle Corporation
15.7.1 Overview
15.7.2 Offerings
15.7.3 Key Financials
15.7.4 Business Segment & Geographic Overview
15.7.5 Key Market Developments
15.7.6 Key Strategies        
15.8 Salesforce.com, Inc.
15.8.1 Overview
15.8.2 Offerings
15.8.3 Key Financials
15.8.4 Business Segment & Geographic Overview
15.8.5 Key Market Developments
15.8.6 Key Strategies
15.9 SAP SE
15.9.1 Overview
15.9.2 Offerings
15.9.3 Key Financials
15.9.4 Business Segment & Geographic Overview
15.9.5 Key Market Developments
15.9.6 Key Strategies
15.10 SAS Institute, Inc.
15.10.1 Overview
15.10.2 Offerings
15.10.3 Key Financials
15.10.4 Business Segment & Geographic Overview
15.10.5 Key Market Developments
15.10.6 Key Strategies