Global Automotive Over-The-Air (OTA) Market Size, Trends and Growth Opportunity, By Technology (Firmware, Software), Vehicle Type (Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle), Propulsion (Internal Combustion Engine, Electric), Application (Electronic Control Unit (ECU), Infotainment, Safety & Security, Telematics Control Unit (TCU) and 0thers), Electric Vehicle Type (Battery, Hybrid and Plug-In Hybrid) By Region and forecast till 2027.
Global Automotive Over-The-Air (OTA) Market
Global Automotive Over-The-Air (OTA) Market was valued at USD 2.5 billion in 2021 and is slated to reach at USD 8.12 billion by 2027 at a CAGR of 29.1% from 2022-2027.
A transaction method or wireless data transfer via a cellular network is known as over-the-air (OTA). Over-the-air (OTA) refers to a number of processes for disseminating updated software, firmware, configuration settings, and other tools over the internet. In the case of automotive, the Electronic Control Units, whose presence is increasing in current vehicles, are updated wirelessly by using a telecommunication medium, across a gateway inside the automobile. The car is now more intelligent and knowledgeable.
Market Drivers
The increasing digitalization of the automotive industry shows that regular software upgrades, such as cyber security updates, are required for cars to stay up with the most recent developments in networking technology. Installing these upgrades wirelessly is significantly more efficient and cost-effective than repeatedly summoning sold cars into a garage. Over the air (OTA) updates help support an IoT-enabled environment by increasing functionality, and allowing devices to stay longer in the field. The OTA technique updates the running firmware on mobile devices wirelessly and maintains software. Consequently, increased demand for automotive software up gradation is projected to fuel the market expansion. Major automakers are being encouraged to shift their focus towards connected vehicles and either create or integrate advanced connectivity capabilities in the existing models by the rapid uptake of Internet of Things (IoT) technology. This is a response to the public's rising desire for cutting-edge navigation, infotainment, and telemetric systems. For proper operation, these systems rely on the software that is set up on the embedded automotive hardware. Consequently, a key driver that is anticipated to fuel market expansion is the growing incorporation of smart and connected technologies.
Market Restraints
High upgrading costs of supporting infrastructure in emerging countries are some of the main factors that hinder and challenge the expansion of the total industry. In addition, it is projected that growing complexity in the architecture of automotive software will impede the expansion of the automotive over-the-air (OTA) market throughout the aforementioned forecast period.
Impact of COVID-19
Globally, the COVID-19 outbreak had a severe impact on the automobile industry, which in turn led to a sharp decline in vehicle sales and a shortage of raw materials. Many industry participants in the automobile sector have experienced problems like manufacturing activity halts and government-mandated facility closures. The vehicle over the air (OTA) business, meanwhile, is suffering an indirect impact as a result of the pandemic. In response to the pandemic, industry leaders have developed various strategies for integrating vital details like contact information, a list of the closest hospitals and medical facilities, and a quick reference for the primary symptoms with official local government guidance and improved user experience. The use of such techniques is anticipated to increase demand for automobile over-the-air (OTA) in the near future.
Market Segmentation
Global Automotive Over-The-Air (OTA) Market is segmented into By Technology, Vehicle Type, Propulsion, Application, Electric Vehicle Type. By Technology such as Firmware, Software. By Vehicle Type such as Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle. By Propulsion such as Internal Combustion Engine, Electric. By Application such as Electronic Control Unit (ECU), Infotainment, Safety & Security, Telematics Control Unit (TCU) and others. By Electric Vehicle Type such as Battery, Hybrid and Plug-In Hybrid.
Regional Analysis
Global Automotive Over-The-Air (OTA) Market is segmented into five regions Americas, Europe, Asia-Pacific, and the Middle East & Africa. In terms of revenue, North America commands the automobile over-the-air (OTA) industry. This is because there are more linked car gadgets and more electric vehicle production in this region. Due to its widespread adoption of telemetric and infotainment services and rising production of electric vehicles, Asia-Pacific is anticipated to experience the quickest growth over the projection period of 2021–2027.
Key Players
This report includes a list of numerous Key Players, namely DENSO CORPORATION. (Japan), Aptiv (U.S.), Continental AG (Germany), Airbiquity Inc. (U.S.), HERE (Netherlands), Garmin Ltd (U.S.), Robert Bosch GmbH (Germany), HARMAN International (U.S.), Infineon Technologies AG (Germany), BlackBerry Limited (Canada).
Market Taxonomy  
By Technology
• Firmware
• Software
By Vehicle Type
• Passenger Car
• Light Commercial Vehicle
• Heavy Commercial Vehicle
By Propulsion
• Internal Combustion Engine
• Electric
By Application
• Electronic Control Unit (ECU)
• Infotainment
• Safety & Security
• Telematics Control Unit (TCU)
• others
By Electric Vehicle Type
• Battery
• Hybrid
• Plug-In Hybrid
By Region
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa.

Global Automotive Over-The-Air (OTA) Market 
1 Introduction 
1.1 Objective of the Study
1.2 Market definition
1.3 Market Scope
2 Research Methodology
2.1 Data Mining
2.2 Validation
2.3 Primary Interviews
2.4 List of Data Sources
3 Executive Summary
4 Global Automotive Over-The-Air (OTA) Market  Outlook
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Automotive Over-The-Air (OTA) Market, By Technology
5.1 Y-o-Y Growth Comparison, By Technology
5.2 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Technology
5.3 Global Automotive Over-The-Air (OTA) Market Size and Forecast, By Technology
5.3.1 Firmware
5.3.2 Software
6 Global Automotive Over-The-Air (OTA) Market, By Vehicle Type
6.1 Y-o-Y Growth Comparison, By Vehicle Type
6.2 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Vehicle Type
6.3 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Vehicle Type
6.3.1 Passenger Car
6.3.2 Light Commercial Vehicle
6.3.3 Heavy Commercial Vehicle
7.Global Automotive Over-The-Air (OTA) Market, By Application
7.1 Y-o-Y Growth Comparison, By Application
7.2 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Application
7.3 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Application
7.3.1 Electronic Control Unit (ECU)
7.3.2 Infotainment
7.3.3 Safety & Security
7.3.4 Telematics Control Unit (TCU)
7.3.5 others
8. Global Automotive Over-The-Air (OTA) Market, By Propulsion
8.1 Y-o-Y Growth Comparison, By Propulsion
8.2 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Propulsion
8.3 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Propulsion
8.3.1 Internal Combustion Engine
8.3.2 Electric
9. Global Automotive Over-The-Air (OTA) Market, By Electric Vehicle Type
9.1 Y-o-Y Growth Comparison, By Electric Vehicle Type
9.2 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Electric Vehicle Type
9.3 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Electric Vehicle Type
9.3.1 Battery
9.3.2 Hybrid
9.3.3 Plug-In Hybrid
10 Global Automotive Over-The-Air (OTA) Market, By Region
10.1 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Region
10.2 Global Automotive Over-The-Air (OTA) Market Share Analysis, By Region
11 North America Automotive Over-The-Air (OTA) Market and Forecast (2022-2027)
11.1 Introduction
11.2 North America Automotive Over-The-Air (OTA) Market Share Analysis, By Technology
11.3 North America Automotive Over-The-Air (OTA) Size and Forecast, By Vehicle Type
11.4 North America Automotive Over-The-Air (OTA) Market, By Application
11.5 North America Automotive Over-The-Air (OTA) Market Size and Forecast, By Propulsion
11.6 North America Automotive Over-The-Air (OTA) Market Share Analysis, By Electric Vehicle Type
11.7 North America Automotive Over-The-Air (OTA) Market Size and Forecast, By Country
11.7.1 U.S
11.7.2 Canada
11.7.3 Mexico
12 Europe Automotive Over-The-Air (OTA) Market Analysis and Forecast (2022-2027)
12.1 Introduction
12.2 Europe Automotive Over-The-Air (OTA) Market Share Analysis, By Technology
12.3 Europe Automotive Over-The-Air (OTA) Market Size and Forecast, By Vehicle Type
12.4 Europe Automotive Over-The-Air (OTA) Market, By Application
12.5 Europe Automotive Over-The-Air (OTA) Market Size and Forecast, By Propulsion
12.6 Europe Automotive Over-The-Air (OTA) Market Share Analysis, By Electric Vehicle Type
10.7 Europe Automotive Over-The-Air (OTA) Market Size and Forecast, By Country
12.7.1 Germany
12.7.2 France
12.7.3 UK
12.7.4 Rest of Europe
13 Asia Pacific Automotive Over-The-Air (OTA) Market Analysis and Forecast (2022-2027)
13.1 Introduction
13.2 Asia-Pacific Automotive Over-The-Air (OTA) Market Size and Forecast, By Technology
13.3 Asia-Pacific Automotive Over-The-Air (OTA) Market Size and Forecast, By Vehicle Type
13.4 Asia-Pacific Automotive Over-The-Air (OTA) Market, By Application
13.5 Asia-Pacific Automotive Over-The-Air (OTA) Market Size and Forecast, By Propulsion
13.6 Asia-Pacific Automotive Over-The-Air (OTA) Market Share Analysis, By Electric Vehicle Type
11.7 Asia-Pacific Automotive Over-The-Air (OTA) Market Size and Forecast, By Country
11.7.1 China 
11.7.2 Japan
11.7.3 India
11.5.4. Rest of Asia Pacific
14 Latin America Automotive Over-The-Air (OTA) Market Analysis and Forecast (2022-2027)
14.1 Introduction
14.2 Latin America Automotive Over-The-Air (OTA) Market Size and Forecast, By Technology
14.3 Latin America Automotive Over-The-Air (OTA) Market Size and Forecast, By Vehicle Type
14.4 Latin America Automotive Over-The-Air (OTA) Market, By Application
14.5 Latin America Automotive Over-The-Air (OTA) Market Size and Forecast, By Propulsion
14.6 Latin America Automotive Over-The-Air (OTA) Market Share Analysis, By Electric Vehicle Type
14.7 Latin America Automotive Over-The-Air (OTA) Market Size and Forecast, By Country
14.7.1 Brazil
14.7.2.Rest of Latin America
15 Middle East Automotive Over-The-Air (OTA) Market Analysis and Forecast (2022-2027)
15.1 Introduction
15.2 Middle East Automotive Over-The-Air (OTA) Market Share Analysis, By Technology
15.3 Middle East Automotive Over-The-Air (OTA) Market Size and Forecast, By Vehicle Type
15.4 Middle East Automotive Over-The-Air (OTA) Market, By Application
15.5 Middle East Automotive Over-The-Air (OTA) Market Size and Forecast, By Propulsion
15.6 Middle East Automotive Over-The-Air (OTA) Market Share Analysis, By Electric Vehicle Type
15.7 Middle East Automotive Over-The-Air (OTA) Market Size and Forecast, By Country
15.7.1. Saudi Arabia
15.7.2. UAE
15.7.2. Egypt
15.7.4. Kuwait
15.7.5. South Africa
16 Competitive Analysis
16.1 Competition Dashboard
16.2 Market share Analysis of Top Vendors
16.3 Key Development Strategies
17 Company Profiles
17.1. DENSO CORPORATION. (Japan)
17.1.1 Overview
17.1.2 Offerings
17.1.3 Key Financials
17.1.4 Business Segment & Geographic Overview
17.1.5 Key Market Developments
17.1.6 Key Strategies
17.2. Aptiv (U.S.)
17.2.1 Overview
17.2.2 Offerings
17.2.3 Key Financials
17.2.4 Business Segment & Geographic Overview
17.2.5 Key Market Developments
17.2.6 Key Strategies
17.3. Continental AG (Germany)
17.3.1 Overview
17.3.2 Offerings
17.3.3 Key Financials
17.3.4 Business Segment & Geographic Overview
17.3.5 Key Market Developments
17.3.6 Key Strategies
17.4. Airbiquity Inc. (U.S.)
17.4.1 Overview
17.4.2 Offerings
17.4.3 Key Financials
17.4.4 Business Segment & Geographic Overview
17.4.5 Key Market Developments
17.4.6 Key Strategies
17.5. HERE (Netherlands)
17.5.1 Overview
17.5.2 Offerings
17.5.3 Key Financials
17.5.4 Business Segment & Geographic Overview
17.5.5 Key Market Developments
17.5.6 Key Strategies
17.6. Garmin Ltd (U.S.)
17.6.1 Overview
17.6.2 Offerings
17.6.3 Key Financials
17.6.4 Business Segment & Geographic Overview
17.6.5 Key Market Developments
17.6.6 Key Strategies
17.7. Robert Bosch GmbH (Germany)
17.7.1 Overview
17.7.2 Offerings
17.7.3 Key Financials
17.7.4 Business Segment & Geographic Overview
17.7.5 Key Market Developments
17.7.6 Key Strategies
17.8. HARMAN International (U.S.)
17.8.1 Overview
17.8.2 Offerings
17.8.3 Key Financials
17.8.4 Business Segment & Geographic Overview
17.8.5 Key Market Developments
17.8.6 Key Strategies
17.9. Infineon Technologies AG (Germany)
17.9.1 Overview
17.9.2 Offerings
17.9.3 Key Financials
17.9.4 Business Segment & Geographic Overview
17.9.5 Key Market Developments
17.9.6 Key Strategies
17.10. BlackBerry Limited (Canada)
17.10.1 Overview
17.10.2 Offerings
17.10.3 Key Financials
17.10.4 Business Segment & Geographic Overview
17.10.5 Key Market Developments
17.10.6 Key Strategies